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- Tasks: Lead marketing strategies for Investment Trusts, focusing on campaigns and investor engagement.
- Company: Join a top global asset manager with a strong reputation in the investment sector.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a dynamic team making an impact in the financial world while honing your marketing skills.
- Qualifications: Experience in B2B and B2C financial services, with strong communication and analytical skills required.
- Other info: Familiarity with Adobe Analytics and Marketo is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Our client is a leading global asset manager. They are hiring a Marketing Lead for their successful and well established range of Investment Trusts.
Key responsibilities include:
- Helping to develop and deliver the marketing strategy for the Investment Trust range, including online and offline campaigns and activities focused on both new investor acquisition and retention for retail investors and intermediaries.
- Manage budgets and monitor marketing ROI against KPIs set by the boards of each Trust.
- Manage relationships with agencies and vendors.
- Create content and oversee the production of marketing materials.
The successful candidate will be a self-starter, ideally possess working knowledge of the UK investment trust sector, experience of delivering B2B and B2C financial services campaigns/messaging through digital channels, a good understanding of audience segmentation, media planning, creative development, copywriting and agency management, strong technical knowledge of financial markets and investment products and excellent communication and stakeholder management skills. A good understanding of Adobe Analytics and Marketo is desirable.
Marketing Lead - Stephen Bell Associates employer: Stephen Bell Associates
Contact Detail:
Stephen Bell Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - Stephen Bell Associates
✨Tip Number 1
Familiarise yourself with the UK investment trust sector. Read up on recent trends, key players, and successful marketing strategies used in this space. This knowledge will help you speak confidently about the industry during interviews.
✨Tip Number 2
Network with professionals in the financial services and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face. This can give you valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your experience with B2B and B2C campaigns by preparing specific examples of past successes. Be ready to discuss how you measured ROI and adjusted strategies based on KPIs, as this will demonstrate your analytical skills and strategic thinking.
✨Tip Number 4
Brush up on your technical skills, especially with tools like Adobe Analytics and Marketo. Consider taking a short online course or tutorial to enhance your proficiency, as this will make you a more attractive candidate for the role.
We think you need these skills to ace Marketing Lead - Stephen Bell Associates
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the financial services sector. Emphasise your skills in B2B and B2C campaigns, audience segmentation, and digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK investment trust sector. Mention specific examples of past campaigns you've managed and how they align with the responsibilities of the Marketing Lead role.
Showcase Technical Skills: If you have experience with Adobe Analytics and Marketo, be sure to include this in your application. Highlight any specific projects where you used these tools to drive marketing success.
Demonstrate Stakeholder Management: In your application, provide examples of how you've successfully managed relationships with agencies and vendors. This will show your ability to handle the collaborative aspects of the role.
How to prepare for a job interview at Stephen Bell Associates
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your experience in developing and delivering marketing strategies, especially for investment products. Highlight specific campaigns you've worked on, focusing on both B2B and B2C aspects, and how they contributed to investor acquisition and retention.
✨Demonstrate Financial Knowledge
Since the role requires a good understanding of the UK investment trust sector, brush up on current trends and key players. Be ready to discuss how your technical knowledge of financial markets can benefit the company's marketing efforts.
✨Prepare for Agency Management Questions
Expect questions about your experience managing relationships with agencies and vendors. Share examples of how you've successfully collaborated with external partners to create impactful marketing materials and campaigns.
✨Highlight Your Analytical Skills
Familiarise yourself with Adobe Analytics and Marketo, as these tools are desirable for the role. Be ready to explain how you have used data to monitor marketing ROI and adjust strategies based on KPIs in previous roles.
