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- Tasks: Lead a dynamic marketing automation team and drive innovative email marketing strategies.
- Company: Join a top global financial services firm with diverse B2C and B2B products.
- Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a senior leadership team making impactful data-driven decisions in a fast-paced environment.
- Qualifications: Proven experience in leading marketing tech teams, especially with Adobe products.
- Other info: Ideal for candidates from financial services, retail, or regulated industries.
The predicted salary is between 43200 - 72000 £ per year.
Head of Marketing Automation role in a leading global financial services company. Our client is a leading global financial services company with a broad range of successful products covering both B2C and B2B markets. They are hiring a Head of Marketing Automation which is a key role in their marketing senior leadership team.
Key Responsibilities
- Build a high performing marketing technology and transformation team focused on Adobe products.
- Lead the development of new capabilities.
- Drive email marketing operations through the Adobe Marketo system.
- Manage marketing workflow.
- Lead marketing analytics and insights generation to inform data-driven decision making.
- Establish KPIs and performance metrics.
- Develop reporting and analytics frameworks to track performance.
- Prioritise spend and improve ROI.
- Oversee marketing procurement and agency management.
Qualifications
- A proven background in leading and scaling marketing technology teams in global organisations.
- Extensive experience with Adobe products and ideally Salesforce and Medallia.
- Exceptional interpersonal and leadership skills.
- A strong understanding of data analytics best practices.
- The ability to optimise marketing spend and manage budgets.
- Strong relationships with stakeholders across all levels.
Possible industry backgrounds could include financial services, retail, telco, and leisure/travel. Exposure to a regulated environment is desirable.
Head of Marketing Automation - Global Financial Services | London, UK | Hybrid employer: Stephen Bell Associates
Contact Detail:
Stephen Bell Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Automation - Global Financial Services | London, UK | Hybrid
✨Tip Number 1
Familiarise yourself with Adobe products, especially Marketo, as this role heavily focuses on these tools. Consider taking online courses or certifications to demonstrate your expertise and commitment to mastering the technology.
✨Tip Number 2
Network with professionals in the financial services sector who have experience in marketing automation. Attend industry events or webinars to build connections and gain insights into the latest trends and challenges in the field.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and scaled marketing technology teams in previous roles. Be ready to share specific examples of how you’ve driven results through effective team management.
✨Tip Number 4
Understand the importance of data analytics in marketing decision-making. Brush up on best practices for establishing KPIs and performance metrics, and be prepared to discuss how you've used data to optimise marketing spend in past positions.
We think you need these skills to ace Head of Marketing Automation - Global Financial Services | London, UK | Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing technology, particularly with Adobe products. Emphasise any leadership roles you've held and your success in scaling teams within global organisations.
Craft a Compelling Cover Letter: In your cover letter, address how your background aligns with the key responsibilities of the role. Mention specific achievements in email marketing operations and data analytics that demonstrate your capability to drive results.
Showcase Relevant Experience: When detailing your work history, focus on your experience in managing marketing workflows and establishing KPIs. Use metrics to illustrate your impact on ROI and budget management in previous roles.
Highlight Interpersonal Skills: Given the importance of stakeholder relationships in this role, include examples of how you've successfully collaborated with various teams and managed agency relationships in your past positions.
How to prepare for a job interview at Stephen Bell Associates
✨Showcase Your Leadership Skills
As a Head of Marketing Automation, you'll need to demonstrate your ability to lead and scale teams. Prepare examples from your past experiences where you've successfully built or transformed marketing technology teams, especially in global organisations.
✨Familiarise Yourself with Adobe Products
Since the role focuses on Adobe products, make sure you have a solid understanding of Adobe Marketo and other relevant tools. Be ready to discuss how you've used these platforms to drive email marketing operations and improve ROI in previous roles.
✨Prepare for Data-Driven Discussions
The company values data analytics, so be prepared to talk about your experience with marketing analytics and insights generation. Bring examples of how you've established KPIs, tracked performance, and made data-driven decisions that positively impacted marketing outcomes.
✨Understand Stakeholder Management
Strong relationships with stakeholders are crucial for this role. Think of instances where you've effectively managed relationships across different levels of an organisation. Be ready to discuss how you prioritised stakeholder needs and collaborated to achieve common goals.
