At a Glance
- Tasks: Create impactful B2C marketing campaigns and engage retail investors through digital channels.
- Company: Ambitious boutique asset manager based in London with a dynamic culture.
- Benefits: Opportunity for high ownership, visible impact, and growth in a fast-paced environment.
- Other info: Ideal for marketers who thrive in entrepreneurial settings and enjoy project ownership.
- Why this job: Join a forward-thinking team and shape the brand's digital presence while making a difference.
- Qualifications: Experience in B2C marketing within financial services or fintech is essential.
The predicted salary is between 36000 - 44000 £ per year.
Our client is a successful and ambitious boutique asset manager with an exciting opportunity for a London-based Marketing Manager to join the business and work closely with a Fractional CMO. This is a broad, hands-on marketing role with a strong B2C bias, ideal for a marketer who understands how to engage retail investors and consumers through compelling content, digital channels and targeted campaigns.
We are particularly interested in candidates with marketing experience gained within asset management, retail investment, wealth management, financial services or fintech, where you have marketed products or services directly to consumers or retail investors.
Key responsibilities will include:
- Developing and delivering high-impact B2C marketing campaigns targeting retail investors, alongside activity supporting intermediary audiences.
- Creating engaging campaigns and content that make investment products and propositions clear, relevant and compelling to retail audiences.
- Refreshing and developing the firm's digital presence, including website, email, social media and other digital channels.
- Driving brand awareness, audience engagement and lead generation through effective digital marketing and campaign activity.
- Managing marketing content, messaging and communications across digital and print channels.
- Producing compelling marketing collateral, presentations, thought leadership and other client-facing materials.
- Working with internal and external stakeholders to deliver campaigns and marketing projects from concept through to execution.
- Supporting the development of the firm's brand and ensuring a consistent customer experience across all touchpoints.
- Using marketing technology, data and analytics to improve campaign effectiveness and audience engagement.
- Ensuring marketing activity and communications meet relevant financial services regulatory and compliance requirements.
- Building strong relationships with senior stakeholders, agencies and other external partners.
The successful candidate will be a commercial, digitally minded and hands-on marketer who enjoys working in an entrepreneurial environment and can take ownership of projects from idea through to delivery. You will ideally have proven marketing experience within asset management, retail investment, wealth management, financial services, fintech or another highly regulated consumer-facing environment; strong B2C marketing experience, with a track record of engaging consumers, retail investors or customers; experience developing and executing integrated digital campaigns; a strong understanding of digital marketing, content and marketing technology and experience in using automation and AI to support marketing activity.
This is an excellent opportunity for a marketer looking for a high-ownership role within an ambitious boutique investment business, with the opportunity to make a visible impact on its brand, digital presence and growth.
Marketing Manager – B2C / Retail Investments employer: Stephen Bell Associates Ltd
Join a dynamic and ambitious boutique asset manager in London as a Marketing Manager, where you'll thrive in a hands-on role that empowers you to create impactful B2C marketing campaigns. With a strong focus on employee growth and a collaborative work culture, this company offers unique opportunities to engage directly with retail investors while making a significant impact on the brand's digital presence and overall success. Experience the benefits of working in an entrepreneurial environment that values innovation and creativity, ensuring your contributions are recognised and rewarded.
Contact Details:
Stephen Bell Associates Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – B2C / Retail Investments
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stephen Bell Associates Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stephen Bell Associates Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stephen Bell Associates Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stephen Bell Associates Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager – B2C / Retail Investments
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stephen Bell Associates Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stephen Bell Associates Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stephen Bell Associates Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stephen Bell Associates Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stephen Bell Associates Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stephen Bell Associates Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
