Conveyancing SEO Content Writer in Hampshire, Portsmouth

Remote/ Hybrid | Full-time or Part-time | From £28,000 DOE (negotiable)

Are you an experienced content writer with a background in conveyancing or residential property law and a strong understanding of SEO? Our client is looking for a specialist Content Writer to join its established Digital Marketing team, creating authoritative, engaging and search-optimised content for homeowners, buyers and sellers across the UK.

This isn't simply a general copywriting role. We're looking for someone who understands the conveyancing/property sector and can translate complex legal and property subjects into clear, useful content that performs well in organic search.

The role involves:

• Writing high-quality specialist content covering conveyancing, property law, surveys, mortgages, property ownership, deeds and the wider property market
• Creating content that is informative, accurate and easy for consumers to understand
• Optimising existing articles in line with SEO best practice
• Undertaking keyword research and understanding search intent
• Structuring content effectively for users and search engines
• Publishing content using bespoke CRM and basic HTML
• Working closely with the Digital Marketing team on the content calendar and optimisation plan
• Supporting email, social media and other marketing campaigns with engaging copy
• Adapting written content for video, audio and podcast scripts
• Working with internal teams to identify emerging customer questions, trends and opportunities for new content
• Maintaining a consistent brand voice and high editorial standards

What we're looking for:

The key to this hire is the combination of sector knowledge and SEO content experience. You'll ideally have:

• Demonstrable experience writing content within conveyancing, residential property law or a closely related property environment
• A good practical understanding of SEO content writing and optimisation
• Experience of keyword research, search intent and on-page content optimisation
• The ability to take complex legal/property information and turn it into accessible, engaging consumer content
• Excellent written English, grammar and attention to detail
• Experience updating and improving existing content as well as writing from scratch
• The ability to manage multiple pieces of content and work to deadlines
• A collaborative approach and natural curiosity

Your experience could have been gained in-house within a conveyancing/property law business, within a specialist digital/content agency working with conveyancing clients, or through a legal career followed by a move into content writing. A relevant degree, legal/conveyancing qualification or equivalent professional experience would be advantageous.