Conveyancing SEO Content Writer

Are you an experienced content writer with a background in conveyancing or residential property law and a strong understanding of SEO? Our client is looking for a specialist Content Writer to join its established Digital Marketing team, creating authoritative, engaging and search-optimised content for homeowners, buyers and sellers across the UK. This isn't simply a general copywriting role. We're looking for someone who understands the conveyancing/property sector and can translate complex legal and property subjects into clear, useful content that performs well in organic search.

The role involves developing an extensive library of property and conveyancing content by creating new articles as well as reviewing, refreshing and optimising existing content to improve its relevance, quality and search performance. Your responsibilities will include:

• Writing high-quality specialist content covering conveyancing, property law, surveys, mortgages, property ownership, deeds and the wider property market
• Creating content that is informative, accurate and easy for consumers to understand
• Optimising existing articles in line with SEO best practice
• Undertaking keyword research and understanding search intent
• Structuring content effectively for users and search engines
• Publishing content using bespoke CRM and basic HTML
• Working closely with the Digital Marketing team on the content calendar and optimisation plan
• Supporting email, social media and other marketing campaigns with engaging copy
• Adapting written content for video, audio and podcast scripts
• Working with internal teams to identify emerging customer questions, trends and opportunities for new content
• Maintaining a consistent brand voice and high editorial standards

The key to this hire is the combination of sector knowledge and SEO content experience. You'll ideally have:

• Demonstrable experience writing content within conveyancing, residential property law or a closely related property environment
• A good practical understanding of SEO content writing and optimisation
• Experience of keyword research, search intent and on-page content optimisation
• The ability to take complex legal/property information and turn it into accessible, engaging consumer content
• Excellent written English, grammar and attention to detail
• Experience updating and improving existing content as well as writing from scratch
• The ability to manage multiple pieces of content and work to deadlines
• A collaborative approach and natural curiosity

Your experience could have been gained in-house within a conveyancing/property law business, within a specialist digital/content agency working with conveyancing clients, or through a legal career followed by a move into content writing. A relevant degree, legal/conveyancing qualification or equivalent professional experience would be advantageous.