At a Glance
- Tasks: Lead digital marketing strategies and create engaging content for a growing legal services business.
- Company: Dynamic conveyancing firm with a record of success and a supportive team culture.
- Benefits: Flexible working, autonomy, and direct exposure to senior leadership.
- Other info: Join a close-knit team and enjoy opportunities for innovation and growth.
- Why this job: Shape digital strategy and make a real impact in a thriving industry.
- Qualifications: Experience in legal services, strong content creation skills, and SEO knowledge.
The predicted salary is between 45000 - 55000 £ per year.
Location: South East/London (ideally 1 day a week in office in Ascot but can be flexible).
We're recruiting on behalf of a growing and highly successful conveyancing business that is looking to appoint a Digital Marketing Manager to lead its content and digital marketing activity. The successful candidate will have experience within conveyancing, legal services, property law or a closely related legal environment and understand the importance of producing accurate, authoritative content within a specialist sector. Content sits at the heart of this role. The business generates a significant proportion of its enquiries through organic search, making content quality, SEO performance and conversion optimisation critical to continued growth.
Reporting directly to senior leadership, you'll have the opportunity to influence digital strategy, bring fresh ideas to the table and play a key role in the continued growth of the business.
Key Responsibilities:
- Develop and deliver content-led digital marketing strategies.
- Create, edit and oversee high-quality content across websites, landing pages, guides and resource centres.
- Drive SEO performance and organic traffic growth through content and optimisation initiatives.
- Improve website conversion rates and user journeys through data-led decision making.
- Monitor and analyse website performance, traffic and lead generation metrics.
- Manage and support a content-focused team member.
- Work closely with developers and senior leadership to enhance online performance and customer experience.
- Utilise AI tools to improve content production, efficiency and marketing effectiveness.
- Identify opportunities for innovation and continuous improvement.
Our Ideal Candidate:
- Experience within conveyancing, legal services, property law or a closely related legal environment.
- Strong content creation and copy-writing skills.
- Excellent attention to detail and the ability to communicate complex topics clearly and accurately.
- Good understanding of SEO and organic search strategies.
- Experience improving website performance, user journeys and conversion rates.
- Experience with tools like Google Analytics, Search Console, SEMrush, Moz or similar.
- Strong analytical skills and a commercial mindset.
- Comfortable embracing AI as a marketing tool.
- Positive, proactive and confident bringing fresh ideas and new approaches.
Candidates who have worked within conveyancing, property law practice or legal services organisation will be particularly well suited to this opportunity.
Top reasons to join this company:
- Join a growing business that continues to achieve record performance year on year.
- Significant autonomy and direct exposure to senior leadership.
- Opportunity to shape digital strategy and influence future growth.
- 8.30am - 5pm.
- A friendly and supportive close-knit team of 16 (1 direct report).
Digital Marketing Manager - Legal Services / Conveyancing in Ascot employer: Step Ahead Recruitment Ltd.
Join a dynamic and rapidly growing conveyancing business in the South East/London, where you will have the autonomy to shape digital marketing strategies and directly influence senior leadership. With a strong focus on content quality and SEO performance, this role offers a supportive work culture within a close-knit team, alongside opportunities for professional growth and innovation in a thriving sector. Enjoy the flexibility of hybrid working while contributing to a company that values fresh ideas and continuous improvement.
Contact Details:
Step Ahead Recruitment Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Legal Services / Conveyancing in Ascot
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Step Ahead Recruitment Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Step Ahead Recruitment Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Step Ahead Recruitment Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Step Ahead Recruitment Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Legal Services / Conveyancing in Ascot
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Step Ahead Recruitment Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Step Ahead Recruitment Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Step Ahead Recruitment Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Step Ahead Recruitment Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Step Ahead Recruitment Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Step Ahead Recruitment Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
