At a Glance
- Tasks: Create impactful content and shape campaigns for a leading ferry company.
- Company: Join Stena Line, a top ferry operator in Europe with a focus on sustainability.
- Benefits: Enjoy travel discounts, wellness plans, and career development opportunities.
- Other info: Collaborative culture with opportunities to mentor and grow within the team.
- Why this job: Make your mark in a fast-paced creative environment with real business impact.
- Qualifications: Proven copywriting experience and a passion for storytelling required.
The predicted salary is between 40000 - 44000 £ per year.
Location: Belfast
Contract: Permanent Full Time
Salary: £40,000-£44,000 per annum
Ready to shape the voice of one of Europe's leading ferry companies? At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets. We're now looking for a talented and commercially minded Senior Content Writer to join our Creative team. This is an exciting opportunity for an experienced copywriter and storyteller to shape high-impact campaigns, influence creative direction and help elevate how Stena Line communicates across channels and regions. If you thrive in a fast-paced creative environment, enjoy turning insight into compelling messaging and want to work on integrated campaigns with real business impact, we'd love to hear from you.
What You'll Be Doing
As Senior Content Writer, you'll play a leading role in developing distinctive, performance-driven content that strengthens our market position and supports commercial results. Working closely with stakeholders across the business, you'll help shape campaign messaging, refine creative concepts and ensure consistency across all written communication. Key responsibilities include:
- Developing compelling copy and campaign messaging across multiple formats and channels.
- Shaping and elevating integrated campaign concepts aligned to creative direction and business goals.
- Translating customer insight and commercial objectives into engaging, conversion-focused content.
- Applying and refining messaging frameworks to ensure consistency across regions and touchpoints.
- Acting as a guardian of tone of voice and maintaining high editorial standards.
- Collaborating with stakeholders to shape briefs and define communication approaches.
- Mentoring and supporting Content Writers and wider creative teams through feedback and creative guidance.
- Using campaign performance data and insight to refine messaging and optimise effectiveness.
- Monitoring industry trends, creative best practice and customer behaviour to continuously improve output.
What We're Looking For
We're looking for a strategic and creative thinker with excellent storytelling ability and a passion for delivering high-quality content that drives results. You'll be a collaborative team player who works effectively with colleagues and stakeholders, while also being confident in thinking independently, using initiative and bringing fresh ideas and perspectives to the table. You'll need to:
- Bring strong conceptual thinking and the ability to develop compelling narratives across channels.
- Balance strategic thinking with hands-on delivery in a fast-paced environment.
- Demonstrate excellent attention to detail and consistency in written communication.
- Be confident collaborating with stakeholders and constructively challenging briefs where needed.
- Adapt positively to feedback and changing priorities.
- Be curious about emerging technologies and interested in integrating AI tools into creative processes.
- Be willing to travel occasionally as required.
Experience & Qualifications
- Significant experience in a senior copywriting role within an agency or in-house marketing environment.
- Proven experience developing creative content for integrated campaigns.
- Demonstrated success balancing long-term brand development with short-term commercial performance.
- Strong portfolio showcasing concept development and multi-channel execution.
- Degree in Marketing, Advertising, Journalism or a related field - or equivalent professional experience.
What We Offer
- Concessionary travel on Irish Sea/North Sea routes
- 75% discount on UK Rail travel
- Company pension & life assurance
- Discounts on gym memberships, digital fitness and equipment
- Wellbeing cash plan (dental, eye tests, health screening and more)
- Enhanced maternity and paternity pay
- Cycle-to-work scheme
- Employee Assistance Programme
- Ongoing learning, coaching and career development opportunities
- Opportunity to work on high-profile campaigns across international markets
This permanent role is based in Belfast within our Group Marketing Department. To apply, please register your profile and submit your CV and portfolio in English by midnight on Thursday 4th June 2026. We review applications on a rolling basis, so early applications are encouraged. To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system. For questions regarding the recruitment process, please contact Phil Howarth, Talent Acquisition Co-Ordinator at [email protected]
We kindly decline offers from recruitment or staffing agencies for this role.
About Stena Line: Stena Line is one of Europe's leading ferry companies, with the most comprehensive route network in Europe connecting Scandinavia, the UK and the Baltics. With over 5,000 employees, we are shaping the future of sustainable shipping and transport together. We are proud to be an equal opportunity employer committed to creating a diverse and inclusive workplace where everyone feels valued, respected and supported.
To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.
Senior Content Writer employer: Stena Line
Stena Line is an exceptional employer, offering a dynamic work environment in Belfast where creativity and collaboration thrive. With a strong focus on employee growth, we provide ongoing learning opportunities, competitive benefits including generous travel discounts, and a commitment to diversity and inclusion, making it a rewarding place for talented individuals to shape impactful campaigns in the ferry industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Writer
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with what Stena Line is looking for. Make sure it’s easy to navigate and showcases your storytelling ability across different formats.
✨Tip Number 3
Prepare for interviews like a pro! Research Stena Line’s campaigns and think about how you can contribute to their creative direction. Be ready to discuss your past experiences and how they relate to the role of Senior Content Writer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, early applications are encouraged, so don’t wait until the last minute to submit your CV and portfolio.
We think you need these skills to ace Senior Content Writer
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Senior Content Writer, your ability to weave compelling narratives is key. Make sure your application showcases your storytelling prowess—whether it's through your CV or portfolio. Highlight examples where your words have made a real impact!
Tailor Your Application:We love seeing candidates who take the time to tailor their applications. Make sure to align your experience with the job description, especially around campaign messaging and stakeholder collaboration. It shows us you’re genuinely interested in the role!
Keep It Professional Yet Creative:While we appreciate creativity, remember that this is a professional application. Maintain a balance between showcasing your creative flair and adhering to high editorial standards. Your application should reflect the tone of voice we value at Stena Line.
Apply Through Our Website:Don’t forget to apply through our online recruitment system! It’s the only way we can process your application securely. Plus, it helps us keep everything organised, so we can focus on finding the best talent—like you!
How to prepare for a job interview at Stena Line
✨Know Your Audience
Before the interview, research Stena Line and its brand voice. Understand their target audience and how they communicate across different channels. This will help you tailor your responses and demonstrate that you can create content that resonates with their customers.
✨Showcase Your Portfolio
Bring a strong portfolio that highlights your best work, especially pieces that align with integrated campaigns. Be ready to discuss the thought process behind each piece and how it contributed to commercial success. This will show your ability to develop compelling narratives.
✨Prepare for Creative Challenges
Expect to be asked about how you would approach specific creative challenges. Think of examples from your past experience where you balanced strategic thinking with hands-on delivery. This will showcase your problem-solving skills and adaptability in a fast-paced environment.
✨Ask Insightful Questions
Prepare thoughtful questions about the role, team dynamics, and upcoming campaigns. This not only shows your interest in the position but also your strategic thinking. Asking about how they measure campaign success can also give you insight into their priorities.
