At a Glance
- Tasks: Create engaging content for campaigns, websites, and social media to strengthen our brand voice.
- Company: Join Stena Line, a leading ferry company connecting Europe with sustainable transport solutions.
- Benefits: Enjoy discounts on travel, gym memberships, and ongoing career development opportunities.
- Other info: Collaborative team environment with opportunities for international campaign work.
- Why this job: Shape the voice of a major brand and connect with diverse audiences across Europe.
- Qualifications: Proven writing experience, strong storytelling skills, and a passion for engaging content.
The predicted salary is between 35000 - 38000 £ per year.
Ready to shape the voice of one of Europe's leading ferry companies? At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets. We're now looking for a talented and creative Content Writer to join our marketing team. This is an exciting opportunity for a skilled writer and storyteller to create engaging, brand-aligned content across digital and offline channels, supporting campaigns, customer engagement and commercial objectives. If you enjoy turning insight into clear, compelling messaging, adapting tone for different audiences and working across multiple markets, we'd love to hear from you.
What You'll Be Doing
- Creating high-quality, insight-led content that supports campaigns and strengthens our brand voice across all channels.
- Developing engaging, insight-led content across digital and offline channels including campaigns, website, social media, email and marketing materials.
- Writing clear, compelling and on-brand copy that supports commercial objectives and drives engagement across multiple markets.
- Adapting messaging and tone of voice for different audiences, regions and stages of the customer journey.
- Writing and optimising website content using SEO best practice to improve visibility, engagement and conversion.
- Conducting voice-of-customer and content research to inform ideas and campaign development.
- Reviewing content performance data and applying insights to improve effectiveness and engagement.
- Collaborating with regional teams and copywriters to support translation, transcreation and approval processes.
- Working cross-functionally with Marketing, Consumer Digital and regional teams to ensure consistency and customer focus.
- Supporting the planning and delivery of photo shoots and creative production activity.
- Applying tone of voice guidelines, while adapting content structure and channel optimisation within agreed standards.
What We're Looking For
- A creative and detail-focused writer with strong storytelling ability and a passion for producing content that connects with audiences.
- Strong storytelling skills with an understanding of tone, structure and audience adaptation.
- Ability to write clearly, persuasively and consistently across multiple formats and channels.
- Effective messaging adaptation for different markets and customer journeys.
- Strong analytical skills and the ability to use performance data to improve content.
- Highly organised, able to manage multiple deadlines and competing priorities.
- Ability to work well as part of a collaborative team, confidently sharing ideas and feedback.
- Good judgement when using AI tools to support content creation.
Experience & Qualifications
- Proven experience as a Content Writer, Copywriter or similar role (portfolio required).
- Experience creating content across digital, social, email and integrated campaigns.
- Experience working within cross-functional marketing teams.
- Experience using SEO principles and CMS platforms.
- Experience with translation or transcreation for regional markets is desirable.
- Degree in Marketing, Communications, Journalism or equivalent professional experience.
What We Offer
- Concessionary travel on Irish Sea/North Sea routes.
- 75% discount on UK Rail travel.
- Company pension & life assurance.
- Discounts on gym memberships, digital fitness and equipment.
- Wellbeing cash plan (dental, eye tests, health screening and more).
- Enhanced maternity and paternity pay.
- Cycle-to-work scheme.
- Employee Assistance Programme.
- Ongoing learning, coaching and career development opportunities.
- Opportunity to work on campaigns across international markets.
This permanent role is based in Belfast within our Group Marketing Department. To apply, please register your profile and submit your CV and portfolio in English by midnight on Thursday 4th June 2026. We review applications on a rolling basis, so early applications are encouraged. To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system. For questions regarding the recruitment process, please contact Phil Howarth, Talent Acquisition Co-Ordinator.
Stena Line is one of Europe's leading ferry companies, with the most comprehensive route network connecting Scandinavia, the UK and the Baltics. With over 5,000 employees, we are shaping the future of sustainable shipping and transport together. We are proud to be an equal opportunity employer committed to creating a diverse and inclusive workplace where everyone feels valued, respected and supported.
Content Writer in Newtownabbey employer: Stena Line
Stena Line is an exceptional employer, offering a vibrant work culture in Belfast that fosters creativity and collaboration within our Group Marketing team. With a commitment to employee growth through ongoing learning opportunities and a range of benefits including generous travel discounts and a comprehensive wellbeing plan, we empower our Content Writers to shape impactful narratives across international markets while enjoying a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer in Newtownabbey
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples and projects. Make sure it’s easy to navigate and showcases your versatility across different formats and channels, just like the role at Stena Line requires.
✨Tip Number 3
Tailor your approach! When you apply, make sure to adapt your messaging to reflect the tone and style of Stena Line. Show them you understand their brand voice and can create content that resonates with their audience.
✨Tip Number 4
Don’t forget to follow up! After applying through our website, drop a friendly email to the hiring team expressing your enthusiasm for the role. It shows initiative and keeps you on their radar!
We think you need these skills to ace Content Writer in Newtownabbey
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Content Writer, your storytelling ability is key! Make sure to highlight your experience in crafting engaging narratives that resonate with different audiences. Use examples from your portfolio to showcase how you've adapted tone and messaging for various channels.
Tailor Your CV and Cover Letter:We want to see how you fit into our team! Customise your CV and cover letter to reflect the skills and experiences that align with the job description. Mention specific projects or campaigns where you've successfully created content that drove engagement.
Demonstrate Your Analytical Skills:Don't forget to mention your ability to use performance data to improve content! Share any insights you've gained from previous roles and how you've applied them to enhance engagement and effectiveness in your writing.
Apply Through Our Website:Remember, we only accept applications through our online recruitment system. So, make sure to register your profile and submit your CV and portfolio there. It’s the best way to ensure your application gets the attention it deserves!
How to prepare for a job interview at Stena Line
✨Know Your Audience
Before the interview, research Stena Line and understand their brand voice. Familiarise yourself with their campaigns and content style. This will help you tailor your responses and demonstrate how your writing can align with their objectives.
✨Showcase Your Portfolio
Bring a well-organised portfolio that highlights your best work as a Content Writer. Include examples of different formats like digital, social media, and email campaigns. Be ready to discuss the thought process behind each piece and how it achieved its goals.
✨Demonstrate SEO Knowledge
Since the role involves optimising website content, be prepared to discuss your experience with SEO principles. Share specific examples of how you've improved content visibility and engagement through SEO strategies in your previous roles.
✨Be Ready for Collaboration Questions
Stena Line values teamwork, so expect questions about your experience working in cross-functional teams. Prepare examples that showcase your ability to collaborate effectively, share ideas, and adapt content based on feedback from different stakeholders.
