At a Glance
- Tasks: Lead high-impact campaigns and create compelling content across multiple channels.
- Company: Join Stena Line, a top ferry company connecting Europe sustainably.
- Benefits: Enjoy discounts on travel, gym memberships, and ongoing career development.
- Other info: Dynamic team environment with opportunities for international projects.
- Why this job: Shape the voice of a leading brand and make a real impact.
- Qualifications: Proven experience in senior copywriting and strong storytelling skills.
The predicted salary is between 40000 - 44000 £ per year.
Location: Belfast
Contract: Permanent Full Time
Salary: £40,000–£44,000 per annum
Ready to shape the voice of one of Europe’s leading ferry companies? At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets.
We’re now looking for a talented and commercially minded Senior Content Writer to join our Creative team. This is an exciting opportunity for an experienced copywriter and storyteller to shape high-impact campaigns, influence creative direction and help elevate how Stena Line communicates across channels and regions. If you thrive in a fast-paced creative environment, enjoy turning insight into compelling messaging and want to work on integrated campaigns with real business impact, we’d love to hear from you.
What You’ll Be Doing
- Developing compelling copy and campaign messaging across multiple formats and channels.
- Shaping and elevating integrated campaign concepts aligned to creative direction and business goals.
- Translating customer insight and commercial objectives into engaging, conversion-focused content.
- Applying and refining messaging frameworks to ensure consistency across regions and touchpoints.
- Acting as a guardian of tone of voice and maintaining high editorial standards.
- Collaborating with stakeholders to shape briefs and define communication approaches.
- Mentoring and supporting Content Writers and wider creative teams through feedback and creative guidance.
- Using campaign performance data and insight to refine messaging and optimise effectiveness.
- Monitoring industry trends, creative best practice and customer behaviour to continuously improve output.
What We’re Looking For
We’re looking for a strategic and creative thinker with excellent storytelling ability and a passion for delivering high-quality content that drives results. You’ll be a collaborative team player who works effectively with colleagues and stakeholders, while also being confident in thinking independently, using initiative and bringing fresh ideas and perspectives to the table.
You’ll Need To
- Bring strong conceptual thinking and the ability to develop compelling narratives across channels.
- Balance strategic thinking with hands-on delivery in a fast-paced environment.
- Demonstrate excellent attention to detail and consistency in written communication.
- Be confident collaborating with stakeholders and constructively challenging briefs where needed.
- Adapt positively to feedback and changing priorities.
- Be curious about emerging technologies and interested in integrating AI tools into creative processes.
- Be willing to travel occasionally as required.
Experience & Qualifications
- Significant experience in a senior copywriting role within an agency or in-house marketing environment.
- Proven experience developing creative content for integrated campaigns.
- Demonstrated success balancing long-term brand development with short-term commercial performance.
- Strong portfolio showcasing concept development and multi-channel execution.
- Degree in Marketing, Advertising, Journalism or a related field — or equivalent professional experience.
What We Offer
- Concessionary travel on Irish Sea/North Sea routes
- 75% discount on UK Rail travel
- Company pension & life assurance
- Discounts on gym memberships, digital fitness and equipment
- Wellbeing cash plan (dental, eye tests, health screening and more)
- Enhanced maternity and paternity pay
- Cycle-to-work scheme
- Employee Assistance Programme
- Ongoing learning, coaching and career development opportunities
- Opportunity to work on high-profile campaigns across international markets
Interested? This permanent role is based in Belfast within our Group Marketing Department. To apply, please register your profile and submit your CV and portfolio in English by midnight on Thursday 4th June 2026. We review applications on a rolling basis, so early applications are encouraged.
To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system. For questions regarding the recruitment process, please contact Phil Howarth, Talent Acquisition Co-Ordinator at Phillip.howarth@stenaline.com.
We kindly decline offers from recruitment or staffing agencies for this role.
About Stena Line: Stena Line is one of Europe’s leading ferry companies, with the most comprehensive route network in Europe connecting Scandinavia, the UK and the Baltics. With over 5,000 employees, we are shaping the future of sustainable shipping and transport together. We are proud to be an equal opportunity employer committed to creating a diverse and inclusive workplace where everyone feels valued, respected and supported.
Senior Content Writer: Lead High-Impact Campaigns in Belfast employer: Stena Line
Stena Line is an exceptional employer, offering a vibrant work culture in Belfast that fosters creativity and collaboration. With a strong commitment to employee growth, we provide ongoing learning opportunities, competitive benefits including generous travel discounts, and a supportive environment where your contributions directly impact high-profile campaigns across Europe. Join us to be part of a diverse team dedicated to shaping the future of sustainable transport.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Writer: Lead High-Impact Campaigns in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with the type of campaigns Stena Line runs. A strong portfolio can make you stand out and show exactly what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their creative direction. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Stena Line. Let’s get you on board!
We think you need these skills to ace Senior Content Writer: Lead High-Impact Campaigns in Belfast
Some tips for your application 🫡
Showcase Your Storytelling Skills:As a Senior Content Writer, your ability to craft compelling narratives is key. Make sure your CV and portfolio highlight your best storytelling examples, especially those that align with campaign messaging and creative direction.
Tailor Your Application:We love seeing candidates who take the time to tailor their applications. Reflect on how your experience matches the job description and be specific about how you can contribute to our team at Stena Line.
Keep It Professional Yet Engaging:While we appreciate creativity, remember to maintain a professional tone in your written application. Your writing should reflect the high editorial standards we uphold at Stena Line, so proofread for clarity and consistency.
Apply Through Our Website:Don’t forget to submit your application through our online recruitment system! This ensures your details are processed securely and helps us keep everything organised. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Stena Line
✨Know Your Audience
Before the interview, research Stena Line and their recent campaigns. Understand their tone of voice and how they connect with their audience. This will help you tailor your responses and demonstrate that you can align with their brand.
✨Showcase Your Portfolio
Prepare a strong portfolio that highlights your best work in copywriting and campaign development. Be ready to discuss specific projects, the challenges you faced, and how your content drove results. This will showcase your experience and creativity.
✨Be Ready to Collaborate
Since the role involves working closely with stakeholders, be prepared to discuss your collaborative experiences. Share examples of how you've successfully worked with teams to shape briefs and refine messaging, showing that you're a team player.
✨Embrace Feedback
Demonstrate your ability to adapt positively to feedback by discussing past experiences where you received constructive criticism. Highlight how you used that feedback to improve your work, which is crucial for maintaining high editorial standards.
