At a Glance
- Tasks: Create impactful content and shape campaigns for a leading ferry company.
- Company: Join Stena Line, a top ferry operator in Europe with a focus on sustainability.
- Benefits: Enjoy travel discounts, wellness plans, and career development opportunities.
- Other info: Collaborative culture with opportunities to work on international campaigns.
- Why this job: Make your mark in a fast-paced creative environment with real business impact.
- Qualifications: Proven copywriting experience and a passion for storytelling required.
The predicted salary is between 40000 - 44000 £ per year.
Location: Belfast
Contract: Permanent Full Time
Salary: £40,000-£44,000 per annum
Ready to shape the voice of one of Europe's leading ferry companies? At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets. We're now looking for a talented and commercially minded Senior Content Writer to join our Creative team. This is an exciting opportunity for an experienced copywriter and storyteller to shape high-impact campaigns, influence creative direction and help elevate how Stena Line communicates across channels and regions. If you thrive in a fast-paced creative environment, enjoy turning insight into compelling messaging and want to work on integrated campaigns with real business impact, we'd love to hear from you.
What You'll Be Doing
As Senior Content Writer, you'll play a leading role in developing distinctive, performance-driven content that strengthens our market position and supports commercial results. Working closely with stakeholders across the business, you'll help shape campaign messaging, refine creative concepts and ensure consistency across all written communication. Key responsibilities include:
- Developing compelling copy and campaign messaging across multiple formats and channels.
- Shaping and elevating integrated campaign concepts aligned to creative direction and business goals.
- Translating customer insight and commercial objectives into engaging, conversion-focused content.
- Applying and refining messaging frameworks to ensure consistency across regions and touchpoints.
- Acting as a guardian of tone of voice and maintaining high editorial standards.
- Collaborating with stakeholders to shape briefs and define communication approaches.
- Mentoring and supporting Content Writers and wider creative teams through feedback and creative guidance.
- Using campaign performance data and insight to refine messaging and optimise effectiveness.
- Monitoring industry trends, creative best practice and customer behaviour to continuously improve output.
What We're Looking For
We're looking for a strategic and creative thinker with excellent storytelling ability and a passion for delivering high-quality content that drives results. You'll be a collaborative team player who works effectively with colleagues and stakeholders, while also being confident in thinking independently, using initiative and bringing fresh ideas and perspectives to the table. You'll need to:
- Bring strong conceptual thinking and the ability to develop compelling narratives across channels.
- Balance strategic thinking with hands-on delivery in a fast-paced environment.
- Demonstrate excellent attention to detail and consistency in written communication.
- Be confident collaborating with stakeholders and constructively challenging briefs where needed.
- Adapt positively to feedback and changing priorities.
- Be curious about emerging technologies and interested in integrating AI tools into creative processes.
- Be willing to travel occasionally as required.
Experience & Qualifications
- Significant experience in a senior copywriting role within an agency or in-house marketing environment.
- Proven experience developing creative content for integrated campaigns.
- Demonstrated success balancing long-term brand development with short-term commercial performance.
- Strong portfolio showcasing concept development and multi-channel execution.
- Degree in Marketing, Advertising, Journalism or a related field - or equivalent professional experience.
What We Offer
- Concessionary travel on Irish Sea/North Sea routes
- 75% discount on UK Rail travel
- Company pension & life assurance
- Discounts on gym memberships, digital fitness and equipment
- Wellbeing cash plan (dental, eye tests, health screening and more)
- Enhanced maternity and paternity pay
- Cycle-to-work scheme
- Employee Assistance Programme
- Ongoing learning, coaching and career development opportunities
- Opportunity to work on high-profile campaigns across international markets
This permanent role is based in Belfast within our Group Marketing Department. To apply, please register your profile and submit your CV and portfolio in English by midnight on Thursday 4th June 2026. We review applications on a rolling basis, so early applications are encouraged. To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system. For questions regarding the recruitment process, please contact Phil Howarth, Talent Acquisition Co-Ordinator.
Stena Line is one of Europe's leading ferry companies, with the most comprehensive route network in Europe connecting Scandinavia, the UK and the Baltics. With over 5,000 employees, we are shaping the future of sustainable shipping and transport together. We are proud to be an equal opportunity employer committed to creating a diverse and inclusive workplace where everyone feels valued, respected and supported.
Senior Content Writer JBLE1_NI in Belfast employer: Stena Line
Stena Line is an exceptional employer, offering a vibrant work culture in Belfast that fosters creativity and collaboration. With a commitment to employee growth through ongoing learning opportunities and a range of benefits including generous travel discounts and a comprehensive wellbeing plan, we empower our team to thrive both personally and professionally while shaping impactful campaigns across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Writer JBLE1_NI in Belfast
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with what Stena Line is looking for. Make sure it’s easy to navigate and visually appealing – first impressions matter!
✨Tip Number 3
Prepare for interviews like a pro! Research Stena Line, understand their brand voice, and think about how your experience can contribute to their goals. Practice common interview questions and be ready to discuss your creative process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for new opportunities and updates – we’re always looking for fresh talent!
We think you need these skills to ace Senior Content Writer JBLE1_NI in Belfast
Some tips for your application 🫡
Craft Your Story:When applying, think of your CV and cover letter as your personal narrative. Highlight your journey in content writing, showcasing how your experiences align with the role at Stena Line. We want to see your unique voice shine through!
Showcase Your Best Work:Don’t forget to include a portfolio that reflects your best content pieces. We’re looking for creativity and impact, so choose examples that demonstrate your ability to craft compelling narratives across different channels.
Tailor Your Application:Make sure to tailor your application specifically for the Senior Content Writer role. Use keywords from the job description and relate your skills directly to what we’re looking for. This shows us you’ve done your homework and are genuinely interested!
Apply Early:We review applications on a rolling basis, so don’t wait until the last minute! Applying early not only gives you a better chance but also shows us your enthusiasm for the position. Head over to our website and get your application in!
How to prepare for a job interview at Stena Line
✨Know Your Audience
Before the interview, research Stena Line and understand their brand voice and values. Familiarise yourself with their recent campaigns and how they communicate across different channels. This will help you tailor your responses and demonstrate that you’re aligned with their creative direction.
✨Showcase Your Portfolio
Prepare a strong portfolio that highlights your best work in copywriting and storytelling. Include examples of integrated campaigns you've worked on, showcasing your ability to develop compelling narratives. Be ready to discuss the thought process behind each piece and how it contributed to commercial success.
✨Be Ready to Collaborate
Stena Line values collaboration, so be prepared to discuss how you’ve worked with stakeholders in the past. Share specific examples of how you’ve shaped briefs or refined messaging based on feedback. Highlight your ability to constructively challenge ideas while maintaining a positive team dynamic.
✨Stay Current with Trends
Demonstrate your curiosity about emerging technologies and trends in content creation. Be ready to discuss how you might integrate AI tools into your writing process or how you keep up with industry best practices. This shows that you’re proactive and committed to continuous improvement in your craft.
