At a Glance
- Tasks: Create engaging content for campaigns, websites, and social media to strengthen our brand voice.
- Company: Join Stena Line, a leading ferry company connecting Europe with sustainable transport solutions.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with exciting projects and career development opportunities.
- Why this job: Shape the voice of a major brand and connect with diverse audiences across Europe.
- Qualifications: Strong storytelling skills and ability to adapt messaging for different audiences.
The predicted salary is between 35000 - 38000 £ per year.
Ready to shape the voice of one of Europe's leading ferry companies? At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets. We're now looking for a talented and creative Content Writer to join our marketing team. This is an exciting opportunity for a skilled writer and storyteller to create engaging, brand-aligned content across digital and offline channels, supporting campaigns, customer engagement and commercial objectives. If you enjoy turning insight into clear, compelling messaging, adapting tone for different audiences and working across multiple markets, we'd love to hear from you.
What You'll Be Doing
- Creating high-quality, insight-led content that supports campaigns and strengthens our brand voice across all channels.
- Developing engaging, insight-led content across digital and offline channels including campaigns, website, social media, email and marketing materials.
- Writing clear, compelling and on-brand copy that supports commercial objectives and drives engagement across multiple markets.
- Adapting messaging and tone of voice for different audiences, regions and stages of the customer journey.
- Writing and optimising website content using SEO best practice to improve visibility, engagement and conversion.
- Conducting voice-of-customer and content research to inform ideas and campaign development.
- Reviewing content performance data and applying insights to improve effectiveness and engagement.
- Collaborating with regional teams and copywriters to support translation, transcreation and approval processes.
- Working cross-functionally with Marketing, Consumer Digital and regional teams to ensure consistency and customer focus.
- Supporting the planning and delivery of photo shoots and creative production activity.
- Applying tone of voice guidelines, while adapting content structure and channel optimisation within agreed standards.
What We're Looking For
- A creative and detail-focused writer with strong storytelling ability and a passion for producing content that connects with audiences.
- Strong storytelling skills with an understanding of tone, structure and audience adaptation.
- Ability to write clearly, persuasively and consistently across multiple formats and channels.
- Effective messaging adaptation for different markets and customer journeys.
- Strong analytical skills and the ability to use performance data to improve content.
- Highly organised, able to manage multiple deadlines and competing priorities.
- Ability to work well as part of a collaborative team, confidently sharing ideas and feedback.
- Good judgement when using AI tools to support content creation.
Content Writer TLNT1_NI in Belfast employer: Stena Line
Stena Line is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are highly valued. Located in Belfast, employees benefit from a vibrant city atmosphere while enjoying competitive salaries and opportunities for professional growth within one of Europe's leading ferry companies. With a focus on employee development and a commitment to sustainability, Stena Line offers a rewarding environment for those looking to make a meaningful impact through their work.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer TLNT1_NI in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples. Make sure it’s easy to access and visually appealing – this is your chance to impress potential employers!
✨Tip Number 3
Tailor your approach! When reaching out to companies, mention specific projects or campaigns they’ve done that resonate with you. This shows you’re genuinely interested and have done your homework.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who want to join our team!
We think you need these skills to ace Content Writer TLNT1_NI in Belfast
Some tips for your application 🫡
Show Off Your Storytelling Skills:Make sure to highlight your storytelling ability in your application. We want to see how you can craft engaging narratives that resonate with different audiences. Use examples from your past work to showcase your creativity and adaptability!
Tailor Your Content:When applying, adapt your writing samples to reflect the tone and style we’re looking for at Stena Line. Show us you can switch up your messaging for various channels and audiences. This will demonstrate your understanding of our brand voice!
Data-Driven Approach:Don’t forget to mention how you use data to inform your content decisions. We love writers who can analyse performance metrics and tweak their approach based on insights. Share any relevant experiences where you've done this!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Stena Line
✨Know Your Audience
Before the interview, research Stena Line and their target audience. Understand their brand voice and the type of content they produce. This will help you tailor your responses and demonstrate that you can adapt your writing style to fit their needs.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling ability. Be ready to discuss how you've adapted tone and messaging for different audiences in the past. This will show that you have the skills they're looking for in a Content Writer.
✨Be Data-Driven
Familiarise yourself with SEO best practices and be prepared to discuss how you've used performance data to improve content effectiveness. Mention specific metrics or tools you've used to analyse content performance, as this aligns with their focus on insight-led content.
✨Collaborative Mindset
Stena Line values teamwork, so be ready to share experiences where you've worked collaboratively with others. Discuss how you handle feedback and contribute to group projects, as this will demonstrate your ability to thrive in a team environment.
