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For Companies At a Glance
- Tasks: Lead marketing campaigns, analyze performance, and create strategic plans for growth.
- Company: Join a leading online publisher focused on scientific advancements and digital content.
- Benefits: Enjoy hybrid working, competitive salary, and KPI-related bonuses.
- Why this job: Be part of a dynamic team with endless growth opportunities in a supportive culture.
- Qualifications: 4+ years in marketing; experience with B2B and data analysis is a plus.
- Other info: Work 2 days in London and 3 days remotely, perfect for work-life balance.
The predicted salary is between 24000 - 36000 £ per year.
Job Title: Marketing Manager (BioScience)
Job Location: London / Hybrid working
Job Salary: Up to £40K plus KPI related bonus
Our client is an established online, open-access publisher of peer reviewed digital publications, addressing key scientific, regulatory, business and manufacturing challenges and advances through publication of articles, infographics, videos and an extensive webinar programme.
The role
We’re seeking a Marketing Manager with ideally 4+ years’ experience to join our team full-time. Given the dynamic, fast-paced nature of the business, the role offers almost limitless opportunities for professional development. It’s a hybrid role with 2 days per week spent with the team in central London (Waterloo), and the rest at home.
This is an opportunity to join a dynamic and engaged team embarking on an ambitious growth plan in a collaborative supportive culture that rewards commitment and ownership.
Key responsibilities
- Perform analysis of marketing campaigns and report on metrics, trends, identifying opportunities for optimisation, and devising and implementing testing programmes
- Creating an annual marketing plan for each established publication in order to meet or exceed their readership growth targets
- Support and input into the digital transformation strategy for the business through analysis and understanding of customer engagement and behaviours
- Devise and implement marketing plans for new product launches
- Schedule and co-ordinate all marketing activity – requires a highly organised individual capable of complex scheduling, with 4-5 email campaigns per day, plus social media. Includes:
- Monitoring publication dates of client content,themed issues and individual items of content
- Scheduling all email campaigns, including newsletters, webinar promotions, and emails to drive traffic to specific items of content
- Social media planning – LinkedIn predominantly and X
- Provide final quality check for marketing campaigns set up by the Marketing Executive to ensure accuracy and correct scheduling
- Work directly with clients as needed to support their own marketing activities, including provision of reports on performance of campaigns
Requirements
- Experience in B2B marketing of technically/scientifically focused content / products / services is not essential, but would be highly beneficial.
- Comfortable working with a marketing database in terms of its content and creating data selects for campaigns based on key words and codes.
- Capable of performance analysis of marketing campaigns.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Excellent organisation skills and eye for detail.
Marketing Manager (BioScience) employer: Stem Recruitment
Contact Detail:
Stem Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (BioScience)
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially in the BioScience sector. Understanding the unique challenges and opportunities in this field will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the BioScience and digital publishing industries. Attend relevant webinars or industry events to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've optimized past marketing campaigns. Be ready to discuss specific metrics and results during your conversations with us.
✨Tip Number 4
Demonstrate your organizational skills by discussing how you manage multiple projects simultaneously. Highlight any tools or methods you use to keep track of complex schedules and campaigns.
We think you need these skills to ace Marketing Manager (BioScience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, especially if you've worked with scientifically focused content. Emphasize your analytical skills and any previous roles where you managed marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific experiences that align with the responsibilities listed, such as creating marketing plans or analyzing campaign performance.
Showcase Your Organizational Skills: Since the role requires excellent organization, provide examples in your application of how you've successfully managed multiple marketing activities or campaigns simultaneously. Highlight any tools or methods you use to stay organized.
Highlight Your Digital Marketing Experience: Discuss your familiarity with digital marketing strategies, particularly in relation to social media platforms like LinkedIn. If you have experience with email campaigns or marketing databases, be sure to include that as well.
How to prepare for a job interview at Stem Recruitment
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analyzing marketing campaigns. Highlight specific metrics you've tracked and how you've used that data to optimize future campaigns.
✨Demonstrate Your Organizational Abilities
Since the role requires complex scheduling and coordination of multiple marketing activities, share examples of how you've successfully managed similar tasks in the past.
✨Familiarize Yourself with B2B Marketing
Even if you don't have direct experience in B2B marketing for scientific content, research the industry and be ready to discuss how your skills can transfer to this context.
✨Prepare for Questions on Digital Transformation
Understand the company's digital transformation strategy and be ready to discuss how you can contribute to it. Think about customer engagement strategies you've implemented before.
