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- Tasks: Lead CRM strategies to enhance customer loyalty and engagement at Stella McCartney.
- Company: Join a luxury fashion brand committed to ethical practices and innovation.
- Benefits: Enjoy up to 50% discount, flexible hours, and extensive health benefits.
- Why this job: Make a real impact in a creative role that champions customer experience.
- Qualifications: Experience in CRM, email marketing, and data analysis required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The CRM Manager at Stella will oversee the development of programs, roadmaps, and Customer Relations strategies. You will develop and drive the CRM and email strategy to support customer acquisition, retention/reactivation, improving conversion, building customer engagement and supporting our business\’ KPIs. A clear vision on how to leverage consumer behavioural, lifestyle, transactional and demographic data is needed. The CRM Manager will also deliver relevant marketing programs through multiple communication channels, with a vision of growing customer loyalty. The successful candidate will be able to think outside the box and deliver a program that champions the customer at Stella McCartney, with a view to things like personalisation and loyalty.
Your Mission
- Build and execute the 3-year CRM roadmap championing Digital channels
- Lead and develop Digital CRM strategies across multiple channels, keeping a focus on business KPI\’s
- Own & drive Digital CRM channel – develop the CRM Lifecycle strategy to drive customer loyalty and retention
- Leverage data to deliver personalised customer journeys
- Develop a 1-2-1 Clienteling strategy to drive loyalty for our top Digital customers
- Develop a data capture strategy for the brand across the website
- Build customer journeys using marketing platform workflows, in line with the brands customer personas
- Oversee BAU email marketing strategy including segmentation, optimisation and execution.
- Analyse and segment different audiences within their email database to better target communications and engagement levels, running A/B testing
- Work closely with other internal teams in the business including Merchandising, Retail, IS&T, Comms and Marketing teams.
Qualifications
- Experience in CRM/Email Marketing
- Experience in customer database growth
- Ecommerce background – Retail, Fashion, Accessories, Beauty, Lifestyle
- Strong experience with Marketing platforms (i.e. Salesforce, Klaviyo)
- Comfortable with using data to improve performance
- Experience in editing and manipulating HTML/SQL
- Experience with reporting customer database health & campaign performance
- Experience working in a hands‑on environment
- Able to work effectively with others and independently
- Good working knowledge of data analysis and segmentation
- Hands‑on experience with Google Analytics
- Experience in accelerating delivery and implementation of CRM systems in a successful CRM team
- Confident, cross‑functional collaborator, good communication skills, excellent project management skills, creative skills, and a process‑focused aptitude
- Outcome focused and able to drive lasting change
- Ability to manage key stakeholders and forge relationships
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry. Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
Benefits
- Up to 50% discount on Stella McCartney products
- Matched pension contribution up to 6%
- Extensive private medical and critical illness insurance, as well as life assurance
- Annual Health Screening
- 25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave
- Flexible working/core hours
- Enhanced Maternity/paternity packages
- Matched Give as You Earn charity scheme
- Discounted gym and fitness memberships (Classpass)
- Health cash plan
- Physical and Mental Wellbeing Support Services
- Employee referral bonus
- Optional/ Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.
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CRM Manager employer: Stella McCartney Ltd
Contact Detail:
Stella McCartney Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals, especially around customer loyalty and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Stella.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in CRM and email marketing, and don’t forget to mention any relevant tools like Salesforce or Klaviyo that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your vision for customer engagement and how you plan to leverage data to drive loyalty. Show us your personality and passion for the role!
Showcase Your Data Skills: Since data is key in this role, be sure to include examples of how you've used data analysis to improve performance in past roles. Mention any A/B testing you've done and the results you achieved.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Stella McCartney Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially those mentioned in the job description like Salesforce and Klaviyo. Brush up on your knowledge of customer data analysis and segmentation techniques, as these will likely come up during the interview.
✨Showcase Your Creative Side
Stella is looking for someone who can think outside the box. Prepare examples of how you've developed innovative CRM strategies or campaigns in the past. Be ready to discuss how you’ve used data to create personalised customer journeys that drive loyalty.
✨Understand the Brand's Values
Familiarise yourself with Stella McCartney’s ethos and commitment to sustainability. Be prepared to discuss how you can align your CRM strategies with their mission of ethical fashion and customer engagement, showing that you’re not just a fit for the role but also for the brand.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you successfully collaborated with others. Highlight your communication skills and project management experience, as these will be crucial for managing stakeholders and driving CRM initiatives.