At a Glance
- Tasks: Support and optimise paid media campaigns across Paid Search and Paid Social.
- Company: Join the iconic Stella McCartney team, known for luxury fashion and sustainability.
- Benefits: Enjoy up to 50% discount on products, flexible working, and extensive health benefits.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team driving impactful media campaigns in the luxury fashion space.
- Qualifications: 1-2 years in paid media, strong analytical skills, and experience with advertising platforms.
The predicted salary is between 30000 - 40000 £ per year.
The successful candidate will support campaigns across brand and performance media, with a focus on Paid Search and Paid Social - owning campaign briefing, channel reporting and asset organisation while collaborating with internal teams and agency partners to ensure best-in-class execution.
Responsibilities
- Support the planning, execution and optimisation of paid media campaigns across Paid Search and Paid Social.
- Own the end-to-end briefing process for all paid media campaigns, ensuring briefs are delivered clearly, accurately and on time.
- Coordinate with Brand Copywriter, creative image teams and key internal stakeholders to manage the development and delivery of campaign assets across all channels.
- Support day-to-day communication with external media agencies to support campaign briefing, implementation, reporting and optimisation.
- Own agency briefing across campaign objectives, audience targeting, creative requirements and media plans.
- Review agency performance reports and provide analysis on campaign effectiveness and optimisation opportunities.
- Monitor campaign performance across all channels, tracking KPIs including ROAS, CTR, CPC, CPA, LTV, reach and engagement.
- Ensure all tracking, tagging and platform setup is accurate and functioning to ensure robust campaign measurement, attribution and reporting accuracy.
- Coordinate with feed partner to oversee product feed updates, including the creation and maintenance of custom labels to support campaign optimisation and segmentation.
- Troubleshoot campaign delivery issues, escalating where necessary, while maintaining platform hygiene and accurate documentation across ad accounts.
- Produce weekly and monthly performance reports with actionable insights and recommendations for internal stakeholders.
- Work closely with brand, content and creative teams to ensure all paid media output aligns with Stella McCartney's brand guidelines and marketing calendar.
- Support the Media Manager across Affiliate Marketing, Programmatic Display, Out-of-Home and Print channels.
- Support budget tracking, invoice management and spend reconciliation across all paid media activity.
- Partner with the Media Manager to support business presentations and communicate channel insights to key stakeholders.
- Stay up to date with industry trends, platform updates and competitor insights to ensure best in class execution and identify opportunities.
Qualifications
- 1-2 years of experience in paid media (agency background preferred).
- Knowledge of performance paid media channels - particular strength in Paid Search and Paid Social.
- Experience managing creative briefing and asset coordination.
- Confident with advertising platforms such as Google Ads, Meta Ads Manager and TikTok Business Center.
- Strong analytical skills with confidence using Excel and reporting tools including Google Analytics 4 and Looker Studio.
- Ability to collate and present reporting materials and insights in a clear and digestible PowerPoint format.
- Experience liaising with agencies and third-party partners.
- Excellent organisational and project management skills with exceptional attention to detail - able to juggle priorities with ease.
- Experience with tracking, tagging or campaign setup processes is a plus.
- Ability to manage multiple deadlines in a fast-paced, complex environment.
- Strong written and verbal communication skills.
- Passionate about luxury fashion market and media landscape.
- Highly organised with strong attention to detail.
- Proactive and solutions-focused.
- Collaborative team player with excellent interpersonal skills.
Benefits
- Up to 50% discount on Stella McCartney products.
- Matched pension contribution up to 6%.
- Extensive private medical and critical illness insurance, as well as life assurance.
- Annual Health Screening.
- 25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave.
- Flexible working/core hours.
- Enhanced Maternity/paternity packages.
- Matched Give as You Earn charity scheme.
- Discounted gym and fitness memberships (Classpass).
- Health cash plan.
- Physical and Mental Wellbeing Support Services.
- Employee referral bonus.
- Optional/Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.
EEO Statement
We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.
Paid Media Coordinator in City of Westminster employer: Stella McCartney Ltd
Stella McCartney is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Paid Media Coordinator role. With a strong emphasis on employee growth, you will benefit from extensive training opportunities, flexible working arrangements, and a generous benefits package including discounts on luxury products and comprehensive health support. Join us in a vibrant environment where your contributions directly impact our brand's success while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Coordinator in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stella McCartney Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stella McCartney Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stella McCartney Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stella McCartney Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Coordinator in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stella McCartney Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stella McCartney Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stella McCartney Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stella McCartney Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stella McCartney Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stella McCartney Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.