At a Glance
- Tasks: Plan and optimise digital media campaigns across various platforms.
- Company: Join Stein IAS, a leading B2B marketing agency driving growth for global clients.
- Benefits: Enjoy structured training, mentorship, and access to cutting-edge marketing tools.
- Why this job: Be part of a dynamic team shaping the future of B2B marketing with innovative strategies.
- Qualifications: 5-6 years in digital media planning; strong analytical and project management skills required.
- Other info: Work from London or Bollington, Cheshire, and collaborate with industry experts.
The predicted salary is between 43200 - 72000 £ per year.
Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group, we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale. Relentless growth means we’re looking for an ambitious and driven Media Planner to join our global team, based in London or Bollington, Cheshire.
Responsibilities:
- Plan, execute, and optimize digital media campaigns across trade publications, LinkedIn, and programmatic channels.
- Coordinate with media vendors to secure placements, manage creative assets, and ensure campaign specifications are met.
- Monitor campaign performance, analyze metrics, and generate regular reports with actionable insights.
- Collaborate with internal teams to align media strategies with overall marketing objectives and adjust tactics as needed.
- Manage media budgets, negotiate rates, and ensure effective pacing and allocation of spend across channels.
What We’re Looking For:
- ~5-6 years of hands-on experience planning and managing digital media programs. B2B experience is a plus.
- ~Proven track record with trade publication advertising, LinkedIn campaigns, and programmatic media buying.
- ~Strong analytical skills with experience using digital analytics tools to assess and optimize campaign performance. GA experience is a plus.
- ~Excellent project management and communication skills, with an ability to work both independently and collaboratively.
- ~Strong knowledge of the LinkedIn platform and a solid understanding of digital media trends and best practices.
Career Development
Be part of a team that invests in your growth through structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards, mentorship opportunities, and access to cutting-edge marketing tools and technologies.
Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.
TV Media Planner employer: Stein.
Contact Detail:
Stein. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TV Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in digital media, especially in B2B marketing. Understanding the nuances of platforms like LinkedIn and trade publications will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in media planning. Attend relevant events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Brush up on your analytical skills by practising with digital analytics tools. Being able to demonstrate your ability to assess and optimise campaign performance will be crucial in showcasing your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of past campaigns you've managed, focusing on your role in planning, execution, and optimisation. Highlighting your successes and learnings will help you stand out as a candidate.
We think you need these skills to ace TV Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media planning, especially with trade publications and LinkedIn campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the role. Mention how your skills align with the responsibilities listed in the job description, particularly your analytical skills and project management experience.
Showcase Relevant Skills: In your application, emphasise your experience with digital analytics tools and any familiarity with Google Analytics. Highlight your ability to analyse campaign performance and generate actionable insights.
Research Stein IAS: Familiarise yourself with Stein IAS and their approach to B2B marketing. Understanding their values and recent campaigns can help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at Stein.
✨Showcase Your Analytical Skills
As a Media Planner, you'll need strong analytical skills. Be prepared to discuss specific examples of how you've used digital analytics tools to assess and optimise campaign performance in your previous roles.
✨Demonstrate Your B2B Knowledge
Since the role involves B2B marketing, make sure to highlight any relevant experience you have in this area. Discuss successful campaigns you've managed and how they contributed to revenue growth for clients.
✨Familiarise Yourself with LinkedIn Advertising
Given the emphasis on LinkedIn campaigns, brush up on the platform's advertising features. Be ready to talk about your experience with LinkedIn ads and how you've leveraged them to achieve campaign goals.
✨Prepare for Project Management Questions
Expect questions about your project management skills. Think of examples where you've successfully coordinated with teams or managed budgets, and be ready to explain your approach to ensuring effective pacing and allocation of spend.