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- Tasks: Plan and optimise digital media campaigns for top global clients.
- Company: Join Stein IAS, a leading B2B marketing agency driving innovative growth.
- Benefits: Enjoy structured training, mentorship, and access to cutting-edge marketing tools.
- Why this job: Be part of a dynamic team shaping the future of B2B marketing.
- Qualifications: 5-6 years in digital media planning; B2B experience preferred.
- Other info: Work from London or Bollington, Cheshire, with a focus on career development.
The predicted salary is between 36000 - 60000 £ per year.
Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group, we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale. Relentless growth means we’re looking for an ambitious and driven Media Planner to join our global team, based in London or Bollington, Cheshire.
Responsibilities:
- Plan, execute, and optimize digital media campaigns across trade publications, LinkedIn, and programmatic channels.
- Coordinate with media vendors to secure placements, manage creative assets, and ensure campaign specifications are met.
- Monitor campaign performance, analyze metrics, and generate regular reports with actionable insights.
- Collaborate with internal teams to align media strategies with overall marketing objectives and adjust tactics as needed.
- Manage media budgets, negotiate rates, and ensure effective pacing and allocation of spend across channels.
What We’re Looking For:
- 5-6 years of hands-on experience planning and managing digital media programs. B2B experience is a plus.
- Proven track record with trade publication advertising, LinkedIn campaigns, and programmatic media buying.
- Strong analytical skills with experience using digital analytics tools to assess and optimize campaign performance. GA experience is a plus.
- Excellent project management and communication skills, with an ability to work both independently and collaboratively.
- Strong knowledge of the LinkedIn platform and a solid understanding of digital media trends and best practices.
Career Development
Be part of a team that invests in your growth through structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards, mentorship opportunities, and access to cutting-edge marketing tools and technologies. Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.
Media Planner employer: Stein IAS
Contact Detail:
Stein IAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in digital media, especially in B2B marketing. Understanding the nuances of platforms like LinkedIn and programmatic buying will give you an edge during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in media planning. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on, focusing on your analytical skills and how you've optimised performance. Be ready to share metrics that demonstrate your success.
✨Tip Number 4
Research Stein IAS and their recent campaigns. Showing knowledge about their work and how you can contribute to their goals will make a strong impression during your interview.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media planning, especially any work with trade publications and LinkedIn campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the role. Mention specific projects or achievements that align with the responsibilities listed in the job description.
Highlight Analytical Skills: Since strong analytical skills are crucial for this role, be sure to include examples of how you've used digital analytics tools to optimise campaign performance in your application.
Showcase Project Management Experience: Detail your project management experience in your application. Provide examples of how you have successfully managed budgets, negotiated rates, and collaborated with teams to achieve marketing objectives.
How to prepare for a job interview at Stein IAS
✨Showcase Your Analytical Skills
As a Media Planner, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used digital analytics tools to assess and optimise campaign performance. Highlight your experience with Google Analytics or similar platforms.
✨Demonstrate Your B2B Knowledge
Since the role involves B2B marketing, it's important to show your understanding of this sector. Discuss any previous B2B campaigns you've worked on, particularly those involving trade publications or LinkedIn, and how they contributed to business growth.
✨Prepare for Project Management Questions
Expect questions about your project management skills. Be ready to explain how you manage media budgets, negotiate rates, and ensure effective pacing across channels. Use specific examples to illustrate your organisational abilities.
✨Align with Company Values
Research Stein IAS and their approach to B2B marketing. During the interview, express how your values align with theirs, especially regarding innovation and collaboration. This shows that you're not just a fit for the role, but also for the company culture.
