At a Glance
- Tasks: Drive new business across EMEA, selling innovative compliance solutions to financial firms.
- Company: Fast-growing RegTech start-up revolutionising financial compliance and surveillance.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Be part of a diverse and inclusive workplace that values innovation.
- Why this job: Join a dynamic team and make a real impact in the financial technology space.
- Qualifications: 4+ years in B2B software sales with strong consultative skills.
The predicted salary is between 50000 - 65000 € per year.
SteelEye is a fast moving RegTech (Regulatory Technology) start-up that is helping financial companies (e.g. banks, investment firms, brokers, hedge funds, and asset managers) meet their obligations under various global financial regulations. Our work enhances financial compliance, prevents market abuse, and promotes trust in the financial markets. Our people are passionate about leveraging data and technology to make this happen.
We’re hiring a Sales Executive to drive new business across EMEA Mass Market, selling SteelEye’s Comms Surveillance and Trade & Voice solutions. You’ll be a key member of our London GTM team, partnering closely with Marketing to generate and convert qualified pipeline.
PRIMARY RESPONSIBILITIES INCLUDE:
- Own the full new-business sales cycle for our Mass Markets accounts across EMEA, from first meeting to close.
- Build and maintain a healthy pipeline within your assigned segment, leveraging Marketing support.
- Apply a structured qualification approach (e.g. MEDPICC) to qualify and disqualify opportunities efficiently.
- Run discovery to understand client workflows, pain points, and regulatory/compliance context; map value to SteelEye’s Comms Surveillance and Trade/Voice capabilities.
- Lead compelling product discussions and coordinate internal resources (e.g., Product, Solutions Engineering, Legal/InfoSec as needed) through the deal process.
- Manage multi-stakeholder buying groups, build consensus, and progress deals in a consultative manner.
- Forecast accurately, maintain CRM hygiene, and communicate risks/issues early.
- Negotiate commercials within agreed parameters, closing deals typically up to ~£50k ARR.
- Capture market feedback and share learnings with Product/Marketing to strengthen messaging and GTM execution.
- Partner with post-sales teams to ensure a smooth handover and set customers up for long-term success.
KEY SKILLS AND EXPERIENCE:
- 4+ years quota-carrying B2B software sales experience. Able to demonstrate consultative, value based selling and strong discovery skills. Experience with multiple stakeholders.
- Proven experience selling into hedge funds and/or financial services.
- Track record of closing new business deals up to ~£50k ARR (and managing multiple opportunities in parallel). MEDPICC experience desirable.
- Strong discovery, stakeholder management, and commercial negotiation skills.
- Comfortable operating in regulated environments; familiarity with compliance is a strong advantage.
- Strong written and verbal English communication skills. Clear, confident presentation and storytelling.
- London-based (hybrid) with willingness to cover EMEA accounts.
WHY THIS ROLE IS RIGHT FOR YOU:
This role offers the opportunity to take ownership of new business growth across EMEA within a high-impact, revenue-generating segment of a fast-scaling RegTech company. As a Mass Market Sales Executive, you’ll operate at the intersection of financial services, technology, and regulation working directly with hedge funds and other regulated firms to solve complex compliance and surveillance challenges through SteelEye’s Comms Surveillance and Trade & Voice solutions.
You will manage the full sales lifecycle, engaging senior stakeholders across compliance, risk, and technology functions, and applying a structured, consultative methodology to drive predictable, high-quality revenue. With strong alignment to Marketing and cross-functional collaboration with Product and Engineering you’ll play a visible role in shaping both pipeline generation and deal execution in the region.
Joining our team means becoming part of an ambitious, high-performance London GTM team where accountability, commercial acumen, and strategic thinking are valued. You’ll gain exposure to regulated market dynamics across EMEA, refine enterprise selling capabilities within complex buying groups, and contribute directly to the company’s continued expansion in global financial markets.
Following the merger of FundApps and SteelEye, we are building a global RegTech platform that spans the full compliance lifecycle - combining regulatory reporting, monitoring, surveillance and analytics into a single, unified solution. This creates a unique opportunity for our Sales Executives to operate across a broadened product suite, selling solutions that serve both buy-side and sell-side financial institutions, including asset managers, hedge funds and banks.
About SteelEye: SteelEye is a dynamic B2B FinTech company dedicated to enabling financial institutions, including banks, investment firms, brokers, hedge funds, and asset managers, to efficiently and accurately meet their regulatory obligations under various global financial regulations. As the finance industry’s pioneering integrated trade and communications surveillance solution, SteelEye empowers financial firms with data-driven tools and comprehensive insights, all from a single platform, allowing them to focus on what truly matters.
At SteelEye, we pride ourselves on fostering a diverse, equitable, and inclusive workplace where everyone's contributions are valued. We are committed to being an inclusive employer, embracing individuals of all races, religions, gender identities, sexual orientations, national origins, ages, socioeconomic statuses, medical conditions or disabilities, and other protected statuses. We actively seek talent from diverse backgrounds, experiences, personalities, and perspectives, believing that our differences drive innovation and success.
Sales Executive in London employer: SteelEye
SteelEye is an exceptional employer that champions a dynamic and inclusive work culture, where innovation thrives and every team member's contribution is valued. As a Sales Executive in our London-based GTM team, you will enjoy the benefits of working in a fast-paced RegTech start-up, with ample opportunities for professional growth and collaboration across departments. Join us to be part of a mission-driven company that empowers financial institutions while providing you with the tools and support to excel in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive in London
✨Tip Number 1
Get to know SteelEye and its products inside out. When you walk into that interview, you want to sound like you’ve been part of the team for ages. Research their Comms Surveillance and Trade & Voice solutions, and think about how you can add value to their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions about RegTech. This not only shows your interest but might also give you insider tips on what they’re looking for in a Sales Executive.
✨Tip Number 3
Prepare for those tricky questions by practising your discovery skills. Think about how you would approach understanding client workflows and pain points. Use examples from your past experiences to demonstrate your consultative selling style.
✨Tip Number 4
Don’t forget to showcase your negotiation skills! Be ready to discuss how you’ve successfully closed deals in the past, especially in regulated environments. Highlight your ability to manage multiple stakeholders and build consensus to drive sales.
We think you need these skills to ace Sales Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Executive role at SteelEye. Highlight your B2B software sales experience and any relevant achievements, especially in financial services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about RegTech and how your consultative selling approach can drive new business. Be sure to mention your familiarity with compliance and how it relates to our solutions.
Showcase Your Discovery Skills:In your application, emphasise your strong discovery skills and ability to manage multiple stakeholders. We’re looking for someone who can run effective discovery sessions and understand client pain points, so give us examples of how you've done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at SteelEye
✨Know Your Product Inside Out
Before the interview, make sure you understand SteelEye’s Comms Surveillance and Trade & Voice solutions thoroughly. Familiarise yourself with how these products help financial institutions meet their regulatory obligations. This knowledge will allow you to speak confidently about the value they bring to potential clients.
✨Master the MEDPICC Framework
Since experience with MEDPICC is desirable, brush up on this qualification framework. Be prepared to discuss how you’ve applied it in past sales cycles. Demonstrating your ability to qualify opportunities efficiently will show that you can manage the full new-business sales cycle effectively.
✨Prepare for Stakeholder Management
Given the multi-stakeholder buying groups you'll encounter, think of examples from your previous roles where you successfully navigated complex decision-making processes. Highlight your consultative approach and how you built consensus among different stakeholders to close deals.
✨Showcase Your Discovery Skills
SteelEye values strong discovery skills, so come ready to discuss how you uncover client pain points and map them to solutions. Prepare a few scenarios where your discovery process led to successful outcomes, demonstrating your ability to understand client workflows and regulatory contexts.
