At a Glance
- Tasks: Launch and scale a premium beverage brand with a focus on DTC and subscription models.
- Company: Exciting stealth startup in the premium beverage space.
- Benefits: True co-founder role with support in strategy and capital.
- Other info: Flexible role; ideally based in London.
- Why this job: Be part of a category-defining business and make a real impact.
- Qualifications: Experience in DTC brands, subscription models, and performance marketing.
The predicted salary is between 60000 - 90000 £ per year.
I am looking for a cofounder. I’m working on a new consumer brand in the premium beverage space, currently in stealth. The concept sits at the intersection of DTC, subscription, and modern luxury — and I believe there’s an opportunity to build a category-defining business with the right operator. I already run another company, so I’m looking for someone to take the lead on building and scaling this from day one. This is a true cofounder role — not a job.
Who I’m looking for:
- Experience building or scaling a DTC brand
- Strong understanding of subscription models (retention, LTV, churn)
- Hands-on with performance marketing (paid social, funnels, CAC)
- Ideally exposure to premium consumer or drinks brands
You’ll be responsible for:
- Launching and operating the business
- Owning growth and customer acquisition
- Building the subscription engine
- Scaling the brand
I’ll support with strategy, capital, and key relationships. If this sounds like you (or someone you know), send me a message. Happy to share more with the right person. Ideally full time role, but can be part time to start with until this scales. Ideally lives in London.
Co-Founder employer: Stealth Startup
As a co-founder of this innovative premium beverage brand, you will be part of a dynamic and entrepreneurial environment that fosters creativity and collaboration. With a focus on building a category-defining business, you will have the unique opportunity to lead growth initiatives and shape the brand's future while benefiting from strategic support and valuable industry connections. Located in London, this role offers a vibrant work culture and the chance for significant personal and professional growth in the exciting DTC space.
StudySmarter Expert Advice🤫
We think this is how you could land Co-Founder
✨Tip Number 1
Network like a pro! Reach out to your connections in the DTC and premium beverage space. Attend industry events or meetups where you can chat with potential co-founders or partners. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! Create a personal brand online that highlights your experience in building and scaling DTC brands. Share insights on social media or write articles to attract attention from like-minded entrepreneurs.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see someone who fits the bill for your co-founder role, drop them a message. Be clear about your vision and how they could play a pivotal role in it.
✨Tip Number 4
Apply through our website! We’re here to help you find the right fit. Use our platform to connect with others who are also looking to build something amazing in the premium beverage space.
We think you need these skills to ace Co-Founder
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to get a sense of who you are beyond your experience. Share your passion for the premium beverage space and why you’re excited about this opportunity.
Showcase Your Experience:Make sure to highlight your relevant experience in building or scaling DTC brands. We’re looking for someone who knows their stuff, so don’t hold back on sharing specific examples of your successes in this area.
Understand the Subscription Model:Since we’re diving into subscription services, it’s crucial to demonstrate your understanding of retention, LTV, and churn. Give us insights into how you've tackled these challenges in the past and what strategies worked for you.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining us!
How to prepare for a job interview at Stealth Startup
✨Know Your Numbers
Make sure you’re well-versed in key metrics related to DTC brands and subscription models. Be ready to discuss customer acquisition costs, lifetime value, and churn rates. This shows you understand the business landscape and can contribute from day one.
✨Showcase Your Experience
Prepare specific examples of how you've built or scaled a brand in the past. Highlight your hands-on experience with performance marketing and any successful campaigns you've led. This will demonstrate your capability to take the lead in this co-founder role.
✨Align with the Vision
Understand the concept behind the new beverage brand and be ready to share your thoughts on it. Show enthusiasm for the vision and how you can help shape it. This is about partnership, so showing you’re on the same page is crucial.
✨Be Ready to Collaborate
Since this is a true co-founder role, emphasise your ability to work closely with the existing founder. Discuss how you can complement their skills and what unique perspectives you bring to the table. Collaboration is key in building something great together.
