Senior CRM & Marketing Insights Analyst in Northampton

Salary: £56,000 - £60,000 DOE

Contract Type: 6 month FTC

Work Life Balance: Hybrid, Tuesday and Thursday in Northampton Office

The Role

We’re looking for an experienced and commercially minded Senior CRM & Marketing Insights Analyst to join our team on a fixed-term contract. This is an exciting opportunity for someone who thrives on turning complex customer data into meaningful insights that drive strategic marketing and business decisions. In this role, you’ll lead advanced analytics initiatives, developing behavioural models, segmentation strategies, and customer value frameworks to better understand customer and channel performance. You’ll play a key role in optimising CRM and marketing effectiveness across the full customer lifecycle, helping to improve acquisition, retention, cross-sell, and upsell performance. Working closely with cross-functional teams, you’ll deliver actionable insight through advanced analytics, campaign evaluation, and data storytelling, enabling smarter decision‑making across the business.

Key Responsibilities

• Analyse customer, transactional, and behavioural data from the Single Customer View (SCV), Data Warehouse, and other data sources to identify opportunities to improve acquisition, retention, cross‑sell, and upsell performance.
• Generate actionable customer insights to support CRM and lifecycle marketing strategies, including triggered journeys and tailored renewal and retention programmes.
• Identify key churn drivers and develop leading indicators to support proactive marketing interventions.
• Build customer profiles and segmentation frameworks to identify high‑value, high‑margin, and at‑risk customer groups.
• Design and implement engagement scoring and customer prioritisation models to improve marketing targeting and effectiveness.
• Deliver detailed post‑campaign analysis, measuring campaign performance and identifying opportunities for optimisation.
• Monitor performance trends, forecast gaps, and provide insight into variances against business plans to support commercial decision‑making.
• Translate complex analysis into clear, compelling reports, dashboards, and presentations for senior stakeholders and non‑technical audiences.
• Collaborate with teams across Marketing, CRM, Data, and Commercial functions to drive a data‑led culture and promote best practice in analytics and insight generation.

Skills & Experience Required

• Degree in Computer Science, Statistics, Mathematics, Data Science, or another quantitative discipline.
• Significant experience in CRM, Marketing Analytics, or Customer Insight roles.
• Advanced SQL skills with strong experience applying statistical techniques to customer and marketing data.
• Experience working with large datasets, data warehousing platforms (such as Snowflake), and cloud‑based analytics environments including AWS, Azure, or GCP.
• Strong analytical capability, including data manipulation, statistical analysis, and insight generation.
• Expertise in data visualisation and reporting tools such as Tableau and Power BI.
• Experience using marketing analytics and campaign management platforms such as FastStats.
• Experience building predictive, propensity, or next‑best‑action models would be advantageous.
• Exposure to machine learning techniques and predictive analytics is desirable.
• Strong communication skills with the ability to present complex insights clearly to a range of stakeholders.

We’re assembling a diverse team where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability. Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits.