At a Glance
- Tasks: Lead international marketing strategies and drive brand growth across global markets.
- Company: Award-winning insurance company revolutionising customer experience.
- Benefits: Up to £90,000 salary, bonus, car allowance, hybrid work, and development opportunities.
- Other info: Join a diverse team that values innovation and offers excellent career growth.
- Why this job: Shape the future of insurance marketing and make a global impact.
- Qualifications: Proven track record in international marketing and strong analytical skills.
The predicted salary is between 54000 - 126000 £ per year.
Salary: up to £90,000 + 10% bonus & Car Allowance
Contract Type: Permanent, full time
Work Life Balance: Hybrid
Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally, we make sure to acknowledge, evaluate, and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.
We’re an award-winning business that’s changed how customers experience insurance. By challenging traditional thinking and raising the bar on service, we’ve built a reputation for doing things differently. Our people are at the heart of that success. We invest in talent, back bold ideas and create space for innovation to flourish because growth happens when great people are empowered to do their best work. With a global ambition to innovate, dominate and disrupt niche insurance markets, we’re looking for forward-thinkers who thrive on change and want to shape the future of the industry.
The Role: We’re looking for a Head of International Marketing to take full ownership of our marketing strategy beyond the UK and help scale our brand across multiple international markets. This is a senior, hands-on leadership role for someone who loves both big-picture strategy and rolling up their sleeves to deliver results. You’ll shape how our brand shows up globally, drive customer acquisition and retention across the full lifecycle, and ensure every marketing pound works hard to deliver sustainable growth and strong ROI.
What will you do?
- International Marketing Strategy & Leadership
- Own and lead go-to-market strategies by country, partnering with internal teams and external agencies
- Develop and execute short- and long-term international marketing strategies that drive growth, brand awareness, acquisition and retention
- Lead marketing activity across the entire customer lifecycle, working closely with in-house SMEs and partners
- Ensure all activity is data-led, using metrics such as CAC, LTV, Contribution and ROMI to guide decision-making
- Brand Building & Storytelling
- Shape and deliver a compelling international brand narrative that resonates with travellers
- Launch innovative campaigns that drive awareness, consideration, preference and loyalty
- Oversee PR, social media and community engagement across platforms including Instagram and Facebook
- Performance, Trading & ROI
- Champion a test-and-learn culture, continuously optimising performance
- Take full ownership of the international marketing budget, forecasting and reporting on performance
- Partner closely with Finance to manage forecasts and understand commercial impact
- Lead marketing input into Trading sessions, identifying performance drivers and building tactical and strategic improvement plans
- Market & Customer Insight
- Stay ahead of trends in the international travel insurance market
- Use customer, competitor and market insights to refine strategy and identify growth opportunities
- Work with BI partners to ensure reporting clearly demonstrates marketing effectiveness across acquisition and retention
- Leadership & Collaboration
- Drive cross-functional collaboration across marketing, product, technology, BI and customer service
- Be a core member of the international leadership team, supporting strategic initiatives and projects
What we’re looking for:
- A proven track record of delivering successful GTM plans and financial results across international markets
- Experience in a high-growth or startup environment, scaling brands through marketing innovation
- Strong experience working in a matrix organisation, prioritising LoB success above all else
- Deep expertise in full-funnel and lifecycle marketing, including acquisition and retention
- Strong analytical capability with the ability to optimise campaigns in real time
- Excellent stakeholder management and influencing skills
- Solid understanding of financial services marketing compliance
- A learning mindset, resilience, and openness to change
- Strong written and spoken English is essential. Fluency in Spanish, German or Italian is a bonus.
We’re assembling a diverse team, where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability. Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits.
Head of International Marketing in Northampton employer: Staysure Group
At Staysure Group, we pride ourselves on being an award-winning employer that champions innovation and empowers our people to excel. With a hybrid work model, competitive salary, and a commitment to employee growth through training and development, we foster a collaborative culture where diverse talents thrive. Join us in shaping the future of the insurance industry while enjoying a supportive environment that values your contributions and encourages bold ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Head of International Marketing in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. We want to see your passion for the role and how you can contribute to our success.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications after a week or so. A quick email expressing your continued interest can keep you on their radar and show that you’re genuinely keen on joining us.
✨Tip Number 4
Utilise our website for applications! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to apply directly through us.
We think you need these skills to ace Head of International Marketing in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of International Marketing role. Highlight your experience in international marketing strategies and any relevant achievements that showcase your ability to drive growth and brand awareness.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission. Don’t forget to mention any innovative campaigns you've led that resonate with our goals.
Showcase Your Analytical Skills:Since we love data-led decision-making, make sure to highlight your analytical capabilities. Share examples of how you've used metrics like CAC and LTV to optimise marketing performance in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you get a response within our 3 working days promise!
How to prepare for a job interview at Staysure Group
✨Know Your Market
Before the interview, dive deep into the international travel insurance market. Understand current trends, competitors, and customer behaviours. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role and ready to hit the ground running.
✨Showcase Your Strategy Skills
Prepare to discuss specific go-to-market strategies you've successfully implemented in the past. Be ready to share metrics that demonstrate your impact on brand awareness and customer acquisition. This is your chance to highlight your analytical skills and how you can apply them to drive results for their brand.
✨Emphasise Collaboration
This role requires cross-functional collaboration, so be prepared to talk about your experience working with different teams. Share examples of how you've driven collaboration in previous roles, especially in a matrix organisation. Highlight your stakeholder management skills and how you’ve influenced decisions across departments.
✨Be Ready to Discuss Budget Management
Since you'll be taking ownership of the international marketing budget, come prepared to discuss your experience with budget forecasting and performance reporting. Share how you've optimised marketing spend in the past and the results it yielded. This will demonstrate your financial acumen and strategic thinking.
