CRM Executive in Northampton

Overview

Location: Hybrid – Travel to Northampton once every 2 weeks. Contract: 6 months. Salary: £32,500 – £34,000. Hours: 37.5.

Role

This role supports the Customer Strategy Manager (CSM) in the creation, delivery, maintenance and performance reporting of email, SMS and Direct Mail marketing campaigns across the Staysure Group.

The focus is on driving customer engagement, revenue growth, cross-sell and upsell opportunities, and long-term brand loyalty through targeted, multi-channel lifecycle campaigns. Working collaboratively across teams, the role helps optimise campaign performance by developing and tracking key customer lifecycle and engagement metrics across acquisition, in-life and retention stages.

It also acts as a bridge between marketing strategy, brand, creative and content teams to ensure CRM and marketing campaigns are compelling, consistent and effective. In partnership with the CSM, the role contributes to the development of email, DM and SMS strategies aligned to business goals, including content planning, audience segmentation and customer journey mapping.

Qualifications

• Previous experience in a marketing role
• A good understanding of CRM platforms and their functionality
• Real world experience of Salesforce Marketing Cloud preferable
• Passionate about customer experience and digital transformation in a data lead environment.
• A working knowledge of HTML, CSS and AMPscript
• Strong communication and interpersonal skills
• Ability to work collaboratively in a dynamic, team-oriented environment, whilst managing multiple tasks and priorities
• Analytical mindset with proficiency in interpreting customer data and metrics

We’re assembling a diverse team, where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability.

Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits.