Performance Marketing Manager in London

Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally, we make sure to acknowledge, evaluate, and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.

We’re an award-winning business that’s changed how customers experience insurance. By challenging traditional thinking and raising the bar on service, we’ve built a reputation for doing things differently. Our people are at the heart of that success. We invest in talent, back bold ideas and create space for innovation to flourish because growth happens when great people are empowered to do their best work.

With a global ambition to innovate, dominate and disrupt niche insurance markets, we’re looking for forward-thinkers who thrive on change and want to shape the future of the industry.

The Role: We’re looking for a Performance Marketing Manager to own and drive digital acquisition for Petgevity. This is a genuinely hands-on role for someone who loves being in the platforms, testing, optimising and scaling campaigns that deliver real commercial impact. You’ll personally create, manage and optimise campaigns across PPC, Paid Social and Affiliates, working closely with the wider trading and acquisition teams to drive awareness, consideration and ultimately, profitable sales.

If you thrive on data, experimentation and seeing your work translate directly into growth, this role could be for you.

What will you do?

• Performance & Growth

• Own the digital performance strategy across PPC, Paid Social, Affiliates and other growth channels.
• Build, manage and optimise campaigns directly in-platform (Google Ads, Microsoft Ads, Meta and others).
• Apply a continuous test-and-learn approach to improve both revenue growth and marketing efficiency.
• Drive incremental growth both within-channel and across the wider marketing mix.

• Monitor performance on a daily, weekly and monthly basis, turning data into clear insights and actions.
• Report performance in weekly trading meetings and monthly reviews, clearly communicating results to non-marketers and senior stakeholders.
• Own channel budgets, forecasting, reconciliation and ROI evaluation.
• Support monthly, quarterly and annual planning cycles.
• Build and manage a high-performing affiliate network, setting clear direction and constructively challenging recommendations.
• Ensure affiliate sales validations and financial reconciliations are completed accurately.
• Work closely with other channel SMEs to deliver a joined-up, multi-channel approach.
• Provide clear, structured briefings to agencies, suppliers and internal teams.
• Manage the creation and ongoing optimisation of channel-specific creative, working with internal designers or agencies.
• Set up and analyse A/B tests, ensuring accuracy and actionable learnings.
• Track competitor activity, industry benchmarks and digital best practice to identify growth opportunities.

Requirements:

• Hands-on experience managing PPC and Paid Social campaigns across Google Ads, Microsoft Ads and Meta.
• Minimum of two years’ experience running campaigns independently.
• Experience managing an affiliate network with a strong understanding of affiliate marketing principles.
• Strong analytical skills with the ability to interpret data and produce clear, actionable insights.
• Ability to explain campaign performance and technical detail to non-marketers, including senior stakeholders.
• Strong commercial mindset with a customer-first approach.
• Proven experience delivering profitable digital marketing campaigns on time and within budget.
• Knowledge of regulatory compliance in financial services marketing.
• Learning mindset, resilience and openness to change.

Bonus skills you may pack in your suitcase:

• Experience in the pet industry.
• Strong understanding of channel-specific creative best practice.
• Ability to clearly articulate the role of individual channels within the wider marketing mix.
• Knowledge of ad quality, brand safety and ad fraud.

We’re assembling a diverse team, where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability. Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits.