Director of Sales - London in City of London

At Staycity Group, we bring together two leading aparthotel brands — Staycity Aparthotels and Wilde Aparthotels — united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple: to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you’re joining our operations, sales or head office teams, you’ll be part of a fast-growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We’re a diverse and inclusive team that encourages you to bring your unique self to work — because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.

The Head of Sales, London will lead Staycity Group’s sales strategy and performance across the London portfolio, driving revenue growth through strategic account management, proactive business development, and effective team leadership. The role focuses on building long‑term partnerships, developing the London market strategy, and ensuring Staycity is the preferred accommodation partner for both corporate and leisure guests.

Benefits

• Paid family leave ( >1 year of service)
• Bonus scheme that rewards high performers – based on our core values and tied to individual property goals
• Discounted rates for overnight stays for you, and your family and friends
• Refer and earn scheme – earn up to £/€550
• Cycle to work scheme – to support a healthy lifestyle and our planet
• Education support to help you foster new skills
• Volunteer days: 2 paid volunteer days per year
• EAP: Support for you and your family when you need it with our Employee Assistance Program

Required Experience

• 8+ years’ sales experience within hotels or serviced apartments in London – this is non negotiable
• Proven track record in leading large high‑performing sales teams – this is non negotiable
• Strong network within corporate and travel management sectors.
• Excellent negotiation, presentation, and stakeholder management skills.
• Commercially astute and data‑driven, with strong analytical capability.
• Experience in multi‑site or regional leadership.
• Familiarity with CRM and GDS platforms.

Personal Attributes

• Strategic thinker with a hands‑on, results‑driven approach.
• Collaborative, adaptable, and resilient.
• Strong people leader who builds capability and culture.
• Passionate about hospitality and delivering results through others.

What You Can Do for Us

• Develop and deliver a clear sales strategy for our Staycity and Wilde properties in London, aligned with group commercial priorities.
• Lead, coach, and develop the London sales team to meet revenue and market share targets.
• Identify and secure new business across corporate, leisure, and travel trade channels.
• Build and maintain strong relationships with key clients, including TMCs, relocation agents, and corporates.
• Negotiate and manage contracts to ensure profitable, long‑term partnerships.
• Collaborate with Revenue, Marketing, and Operations to optimise performance and customer delivery.
• Analyse market trends and competitor activity to inform commercial decisions.
• Provide regular reporting, forecasting, and insights to senior management.
• Represent Staycity Group at industry events and trade shows.

This role is aligned with Staycity Group’s Head of Function level within our Career Framework, reflecting strategic leadership accountability and cross‑functional collaboration at a regional scale.

Seniority level: Director

Employment type: Full‑time

Job function: Sales and Business Development

Industries: Hospitality

Location: London, England, United Kingdom