At a Glance
- Tasks: Lead innovative marketing strategies in the exciting world of sports tech.
- Company: Join Stats Perform, the market leader in sports data and AI.
- Benefits: Enjoy flexible working, mental health days, and a supportive team culture.
- Other info: Be part of a diverse team that values your unique contributions.
- Why this job: Make a real impact in sports while driving creativity and diversity.
- Qualifications: 5-7 years in B2B marketing with a passion for sports and technology.
The predicted salary is between 80000 - 100000 £ per year.
Overview
Stats Perform is the market leader in sports tech. We provide the most trusted sports data to some of the world's biggest organizations, across sports, media, and broadcasting. Through the latest AI technologies and machine learning, we combine decades' worth of data with the latest in-game happenings. We then offer coaches, teams, professional bodies, and media channels around the world access to the very best data, content, and insights, improving how sports fans interact with their favourite sports teams and competitions.
How do we add value?
- Media outlets add a little magic to their coverage with our stats and graphics packages.
- Sportsbooks can offer better predictions and more accurate odds.
- The world's top coaches are known to use our data to make critical team decisions.
- Sports commentators can engage with fans on a deeper level, using our stories and insights.
Anywhere you find sport, Stats Perform is there. However, data and tech are only half of the package. We need great people to fuel the engine. We succeeded thanks to a team of amazing people who spend their days collecting, analyzing, and interpreting data from a wide range of live sporting events. If you combine this real-time data with our 40-year-old archives, elite journalists, camera operators, copywriters, the latest in AI wizardry, and a host of 'behind the scenes' support staff, you've got all the ingredients to make it a magical experience.
Responsibilities:
- Reporting to the VP Marketing, you will own integrated, full-funnel marketing plans across Stats Perform’s Betting and Media verticals and be accountable for marketing-influenced and originated pipeline.
- Lead the vertical GTM strategy and narrative, positioning Stats Perform as the leader in sports data and AI – translating product capabilities into clear, outcome-driven value propositions and market-facing messaging.
- Drive pipeline generation and improve sales velocity and win rates through best-in-class enablement.
- Ownership spans demand generation, content, marketing, product marketing, events and partner marketing.
- Be responsible for establishing operational rigor (targets, attribution, ROI, budgeting).
- Work closely with Sales, Product, Customer Success, Finance, Legal, Rights and external partnerships.
Required Qualifications:
- 5 to 7 years of experience in B2B Marketing, including senior leadership and team ownership.
- Previous experience in Marketing and positioning SaaS Solutions.
- Previous experience in Betting, Sports Media and Sports Technology is preferred.
- Proven track record driving pipeline generation and measurable revenue impact in a complex, mid-market to enterprise sales environment.
- Strong capability in positioning, messaging, and content strategy.
- Able to translate technical concepts into commercial narratives.
- High analytical fluency across funnel metrics, attribution, experimentation, and ROI governance.
- Proven ability to partner with and influence Sales and Commercial leadership.
- Track record of developing high-impact, best-in-class sales enablement and collateral.
- Deep hands-on experience with Marketing analytics, including pipeline reporting, attribution, and campaign performance analysis.
- Demonstrated ownership of CRM and social media strategies, translating audience insights into measurable and engaging campaigns.
Desired Qualifications:
- Strong understanding of sportsbook and operator needs, buying centres, and commercial drivers.
- Previous experience leading PR deliverables, including press release strategy, development.
- Practical experience applying AI to marketing workstreams.
- Working knowledge of Marketo (build, segmentation, nurture, scoring, and reporting).
Why work at Stats Perform?
We love sports, but we love diverse thinking more! We know that diversity brings creativity, so we invite people from all backgrounds to join us. At Stats Perform you can make a difference; by using your skills and experience every day, you’ll feel valued and respected for your contribution.
We take care of our colleagues. We like happy and healthy colleagues. You will benefit from things like Mental Health Days Off, ‘No Meeting Fridays,’ and flexible working schedules. We pull together to build a better workplace and world for all. We encourage employees to take part in charitable activities, utilise their 2 days of Volunteering Time Off, support our environmental efforts, and be actively involved in Employee Resource Groups.
Diversity, Equity, and Inclusion at Stats Perform
By joining Stats Perform, you’ll be part of a team that celebrates diversity. A team that is dedicated to creating an inclusive atmosphere where everyone feels valued and welcome. All employees are collectively responsible for developing and maintaining an inclusive environment. That is why our Diversity, Equity, and Inclusion goals underpin our core values. With increased diversity comes increased innovation and creativity, ensuring we’re best placed to serve our clients and communities. Stats Perform is committed to seeking diversity, equity, and inclusion in all we do.
Director of Marketing in Littleton employer: Stats Perform
At Stats Perform, we pride ourselves on being a leading employer in the sports tech industry, located in the vibrant Paddington area. Our commitment to employee well-being is reflected in our flexible working schedules, Mental Health Days Off, and a culture that values diverse thinking and collaboration. With ample opportunities for professional growth and a strong focus on diversity, equity, and inclusion, joining our team means being part of a dynamic environment where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing in Littleton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in Stats Perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Stats Perform team!
We think you need these skills to ace Director of Marketing in Littleton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director of Marketing role. Highlight your experience in B2B marketing and any relevant work in sports media or technology. We want to see how your skills align with our mission at Stats Perform!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven pipeline generation and revenue impact in previous roles. We love numbers that tell a story, so make them shine!
Be Authentic:Let your personality come through in your application. We value diverse thinking and want to know what makes you unique. Share your passion for sports and how it fuels your marketing strategies – we’re all about that enthusiasm!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Stats Perform
✨Know Your Stats
Before the interview, dive deep into Stats Perform's offerings and how they leverage data and AI in sports. Familiarise yourself with their products and think about how your marketing strategies can enhance their value propositions.
✨Showcase Your Leadership
Prepare to discuss your previous leadership experiences in B2B marketing. Be ready to share specific examples of how you've driven pipeline generation and revenue impact, especially in complex sales environments.
✨Speak Their Language
Understand the nuances of the sports tech industry, particularly in betting and media. Use relevant terminology and demonstrate your ability to translate technical concepts into compelling marketing narratives that resonate with diverse audiences.
✨Bring Data to the Table
Be prepared to discuss your analytical skills and how you've used marketing analytics to drive decisions. Highlight your experience with CRM strategies and how you've measured campaign performance to improve ROI.
