Director of Marketing in Hertford

Stats Perform is the market leader in sports tech. We provide the most trusted sports data to some of the world's biggest organizations, across sports, media, and broadcasting.

Through the latest AI technologies and machine learning, we combine decades' worth of data with the latest in-game happenings. We then offer coaches, teams, professional bodies, and media channels around the world access to the very best data, content, and insights, improving how sports fans interact with their favourite sports teams and competitions.

How do we add value?

• Media outlets add a little magic to their coverage with our stats and graphics packages.
• Sportsbooks can offer better predictions and more accurate odds.
• The world's top coaches are known to use our data to make critical team decisions.
• Sports commentators can engage with fans on a deeper level, using our stories and insights.

However, data and tech are only half of the package. We need great people to fuel the engine. We succeeded thanks to a team of amazing people who spend their days collecting, analyzing, and interpreting data from a wide range of live sporting events. If you combine this real-time data with our 40-year-old archives, elite journalists, camera operators, copywriters, the latest in AI wizardry, and a host of 'behind the scenes' support staff, you've got all the ingredients to make it a magical experience.

Responsibilities:

• Reporting to the VP Marketing, you will own integrated, full-funnel marketing plans across Stats Perform’s Betting and Media verticals and be accountable for marketing-influenced and originated pipeline.
• Lead the vertical GTM strategy and narrative, positioning Stats Perform as the leader in sports data and AI – translating product capabilities into clear, outcome-driven value propositions and market-facing messaging.
• Drive pipeline generation and improve sales velocity and win rates through best-in-class enablement.
• Ownership spans demand generation, content, marketing, product marketing, events and partner marketing.
• Be responsible for establishing operational rigor (targets, attribution, ROI, budgeting).
• Work closely with Sales, Product, Customer Success, Finance, Legal, Rights and external partnerships.

Required Qualifications:

• 5 to 7 years of experience in B2B Marketing, including senior leadership and team ownership.
• Previous experience in Marketing and positioning SaaS Solutions.
• Previous experience in Betting, Sports Media and Sports Technology is preferred.
• Proven track record driving pipeline generation and measurable revenue impact in a complex, mid-market to enterprise sales environment.
• Strong capability in positioning, messaging, and content strategy.
• Able to translate technical concepts into commercial narratives.
• High analytical fluency across funnel metrics, attribution, experimentation, and ROI governance.
• Proven ability to partner with and influence Sales and Commercial leadership.
• Track record of developing high-impact, best-in-class sales enablement and collateral.
• Deep hands-on experience with Marketing analytics, including pipeline reporting, attribution, and campaign performance analysis.
• Demonstrated ownership of CRM and social media strategies, translating audience insights into measurable and engaging campaigns.

Desired Qualifications:

• Strong understanding of sportsbook and operator needs, buying centres, and commercial drivers.
• Previous experience leading PR deliverables, including press release strategy, development.
• Practical experience applying AI to marketing workstreams.
• Working knowledge of Marketo (build, segmentation, nurture, scoring, and reporting).

Why work at Stats Perform?

We love sports, but we love diverse thinking more! We know that diversity brings creativity, so we invite people from all backgrounds to join us. At Stats Perform you can make a difference; by using your skills and experience every day, you’ll feel valued and respected for your contribution.

We take care of our colleagues. We like happy and healthy colleagues. You will benefit from things like Mental Health Days Off, ‘No Meeting Fridays,’ and flexible working schedules. We pull together to build a better workplace and world for all. We encourage employees to take part in charitable activities, utilize their 2 days of Volunteering Time Off, support our environmental efforts, and be actively involved in Employee Resource Groups.

Diversity, Equity, and Inclusion at Stats Perform: By joining Stats Perform, you'll be part of a team that celebrates diversity. A team that is dedicated to creating an inclusive atmosphere where everyone feels valued and welcome. All employees are collectively responsible for developing and maintaining an inclusive environment. That is why our Diversity, Equity, and Inclusion goals underpin our core values. With increased diversity comes increased innovation and creativity, ensuring we're best placed to serve our clients and communities. Stats Perform is committed to seeking diversity, equity, and inclusion in all we do.