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For Companies At a Glance
- Tasks: Design marketing dashboards, analyse user behaviour, and optimise data platforms.
- Company: Statista is a leading global business data platform founded in Hamburg, empowering fact-based decisions.
- Benefits: Enjoy remote work options, flexible hours, international team events, and mental health support.
- Why this job: Join a diverse culture, make impactful decisions, and grow your career in a dynamic environment.
- Qualifications: 4+ years in marketing analytics, proficiency in SQL, and experience with digital analytics platforms required.
- Other info: Work from abroad up to 30 days a year and enjoy modern office spaces.
The predicted salary is between 28800 - 48000 £ per year.
At Statista, we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions. Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees. We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team. Are you ready to join us?
Your Job
- Design and maintain comprehensive marketing performance dashboards, with a focus on engagement, segmentation and operational KPIs to evaluate strategic effectiveness across digital channels.
- Lead the implementation, governance, and enablement of marketing analytics platforms (Amplitude, Mixpanel), and deliver actionable insights for marketing analytics platforms into CDP enrichment and audience segmentation to enable personalized target and improved campaign ROI.
- Conduct deep-dive analyses into user acquisition, retention, funnel behavior, identifying actionable insights and optimization opportunities, and presenting findings and recommendations to senior stakeholders.
- Own and optimize the OneTrust cookie consent and preference management platform, ensuring ongoing compliance with GDPR, CCPA, and other global privacy regulations, while monitoring tracking cookie consent performance.
- Collaborate cross-functionally to ensure marketing data quality, accessibility, and alignment across platforms and to establish tracking plans and data requirements.
- Own marketing attribution modelling, customer journey analysis, budget spend modelling and engagement forecasting.
- Maintain and evolve the marketing tech stack, ensuring optimizing and integration while serving as a SME on marketing analytics tools.
Your Profile
- 4+ years of experience in marketing analytics, preferably in a B2B SaaS or media/data organization.
- Proven experience implementing and launching marketing analytics technologies and managing their performance and adoption with strong understanding of MarTech landscape and some tech stack management.
- Strong implementation and usability knowledge of Digital Analytics platforms (Amplitude, Mixpanel).
- Proficiency in SQL and marketing data platforms (Google Analytics 4, BigQuery).
- Hands-on experience managing cookie consent platforms (preferably OneTrust) and a thorough knowledge of privacy regulations (e.g., GDPR, CCPA).
- Experience working with CDPs, CRM, data visualization tools and automation platforms.
- Expertise in marketing attribution, cohort analysis/creating, and conversion funnel analytics.
- Strong business acumen with the ability to translate data insights into marketing strategies with excellent communication and stakeholder management skills.
Your Team
The Global Revenue Division generates and maximizes Statista's revenue. Our teams from Sales, Client Success, Marketing, and Operations collaborate to bring Statista to the people: We create awareness and interest for Statista with marketing campaigns, webinars, and other means. We showcase Statista to new customers and help them find the right product for their specific needs, while ensuring our clients are happy and stay with us for a long time.
What we offer
In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:
- Work from abroad 10 days a year (up to 30 if your family lives abroad)
- Hybrid work and flex-time
- International team and social events
- Career & training opportunities
- Attractive locations and modern offices
- Mental health support with OpenUp
Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.
Marketing Analytics & Operations Specialist (m/f/d) employer: Statista
Contact Detail:
Statista Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics & Operations Specialist (m/f/d)
✨Tip Number 1
Familiarise yourself with the specific marketing analytics tools mentioned in the job description, such as Amplitude and Mixpanel. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Understand the importance of GDPR and CCPA compliance, especially regarding cookie consent management. Being able to discuss how you’ve ensured compliance in previous roles will demonstrate your expertise and commitment to data privacy.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past projects where you conducted deep-dive analyses into user behaviour. Highlighting your ability to translate data insights into actionable marketing strategies will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of Statista on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your interview.
We think you need these skills to ace Marketing Analytics & Operations Specialist (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, especially in B2B SaaS or media/data organisations. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and analytics. Mention specific tools like Amplitude and Mixpanel that you have experience with, and how you can contribute to Statista's goals.
Showcase Your Analytical Skills: Provide examples of past projects where you conducted deep-dive analyses or optimised marketing strategies. Highlight your proficiency in SQL and any experience with cookie consent platforms like OneTrust.
Prepare for Potential Questions: Think about how you would explain complex data insights to non-technical stakeholders. Be ready to discuss your approach to marketing attribution modelling and customer journey analysis during interviews.
How to prepare for a job interview at Statista
✨Showcase Your Analytical Skills
As a Marketing Analytics & Operations Specialist, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of past projects where you've used analytics tools like Amplitude or Mixpanel to derive insights and improve marketing strategies.
✨Understand GDPR and Privacy Regulations
Since the role involves managing cookie consent platforms and ensuring compliance with privacy regulations, brush up on GDPR and CCPA. Be ready to discuss how you've navigated these regulations in previous roles and how you would approach them at Statista.
✨Prepare for Technical Questions
Expect questions about SQL and digital analytics platforms. Review your technical knowledge and be prepared to discuss how you've implemented and optimised marketing analytics technologies in the past.
✨Demonstrate Cross-Functional Collaboration
The role requires collaboration across various teams. Think of examples where you've worked with different departments to ensure data quality and alignment. Highlight your communication skills and how you manage stakeholder relationships.
