At a Glance
- Tasks: Lead CRM strategies to enhance student recruitment and engagement campaigns.
- Company: Join a leading education institution focused on innovation.
- Benefits: Competitive contract, flexible working arrangements, and professional growth opportunities.
- Other info: Dynamic role with potential for impactful contributions in the education sector.
- Why this job: Make a real difference in student recruitment while utilising cutting-edge CRM tools.
- Qualifications: Experience with Salesforce Marketing Cloud and strong CRM strategy skills.
The predicted salary is between 39600 - 48400 £ per year.
We are partnered with a leading education institution looking for an experienced CRM Manager to drive their student recruitment and engagement campaigns.
Responsibilities:
- Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
- Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
- Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
- Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
- Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.
Requirements:
- Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
- Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
- Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
- Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.
- Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.
Desirable:
- Experience within the higher education sector or understanding of the student recruitment cycle.
- Postgraduate or professional marketing qualifications (such as CIM).
Conditions:
- Contract (Inside IR35) – Up to 4 months ASAP.
CRM manager for student recruitment in London employer: Station
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StudySmarter Expert Advice🤫
We think this is how you could land CRM manager for student recruitment in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM manager for student recruitment in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Station from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Station specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Station
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Station, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Station you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Station that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Station, so think on your feet and don't hesitate to showcase your creativity!
