We are partnered with a leading higher education institution looking for an experienced
CRM Manager
to drive their student recruitment and engagement campaigns. Location:
London / Hybrid- 3 Days onsite a week Type:
Contract (Inside IR35) - Up to 4 months Core Stack:
Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio
Key Responsibilities
CRM Strategy & Roadmap:
Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
Campaign Execution:
Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
Stakeholder & SME Engagement:
Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
Data & Performance Analytics:
Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
Operating Model & Automation:
Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.
Essential Requirements
Salesforce Expertise:
Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
Strategy & Journey Mapping:
Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
Data & Insight Focus:
Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
Stakeholder Management:
Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.
Desirable Skills
Experience within the higher education sector or understanding of the student recruitment cycle.
Postgraduate or professional marketing qualifications (such as CIM).
Note:
Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.
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CRM Manager in City of London employer: Station Group International Limited
Station Group International Limited is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to work on impactful projects that shape the future of data management. With a focus on employee well-being and professional development, this role provides a meaningful and rewarding career path for those passionate about data analytics.
Contact Details:
Station Group International Limited Recruitment Team
