Role OverviewWe are seeking an experienced and commercially minded marketing leader to head our Strategic Initiative Marketing function across Europe, the Middle East and Africa.This role is responsible for leading a portfolio of high-priority, pan-regional marketing initiatives that accelerate business growth, strengthen our market position and advance strategic priorities across key audiences and markets.The role balances strategy and execution, translating business priorities into impactful marketing programmes. Key areas of focus include retail and next-generation investor marketing, brand campaigns, strategic partnerships, One State Street initiatives, cross-regional go-to-market programmes and emerging growth opportunities.Success in this role requires a highly collaborative leader who can influence senior stakeholders, lead multi-disciplinary teams, navigate complexity and deliver measurable commercial outcomes across a matrixed organisation.Key ResponsibilitiesStrategic Initiative LeadershipLead the development and execution of priority strategic marketing initiatives across EMEA – specific focus on building awareness of State Street Investment Management and supporting our latest strategic business initiatives (e.g. Next-Gen).Own the strategic initiative marketing roadmap, ensuring alignment with business objectives and regional growth prioritiesDrive delivery of strategic initiatives across multiple markets, ensuring consistency while allowing for local market relevanceTranslate business strategy into integrated marketing programmes with clear commercial objectives and measurable outcomesIdentify emerging market opportunities, audience trends and strategic priorities that can accelerate growthPartner closely with product, sales, digital, brand and country marketing teams to ensure initiatives are fully activatedEstablish clear governance, KPIs and reporting frameworks across all major initiativesManage strategic initiative budgets and resource allocation to maximise impactOversee marketing research programmes, including audience research, market studies and brand measurementRetail & Audience GrowthOwn the development and execution of EMEA next-generation investor marketing strategy, focused on expanding relevance with emerging investor segments and future client cohortsLead marketing programmes targeting self-directed and digitally engaged investors, adapting approaches to evolving audience behaviours, media consumption habits and investment preferencesOversee ETF education, financial literacy and content-led engagement initiatives designed to increase understanding, confidence and participation amongst newer investorsDevelop innovative audience growth strategies across digital platforms, communities, partnerships and emerging distribution ecosystemsDrive experimentation across channels, formats and experiences, using a test-and-learn approach to identify new growth opportunities and improve marketing effectivenessBuild partnerships with platforms, publishers, creators and industry participants that help extend reach and credibility with younger investor audiencesEnsure State Street Investment Management remains at the forefront of how investment firms engage the next generation of investors, continuously identifying new trends, technologies and engagement modelsTeam LeadershipBuild and lead a high-performing strategic initiatives functionLead, coach and develop a team of Strategic Initiative Marketing professionalsEmbed AI tools and automation into marketing workflows to improve productivity, insight generation and campaign effectivenessChampion the responsible adoption of AI-enabled marketing capabilities across EMEAIdentify opportunities to deploy agentic AI and automation solutions to scale marketing deliverySkills & ExperienceExtensive experience in innovative marketing environmentsProven track record leading large-scale strategic marketing programmes across multiple marketsExperience managing senior stakeholders within a complex, matrixed organisationStrong understanding of retail, intermediary and institutional marketing modelsCommercially minded, with a strong focus on business outcomes and measurable impactDemonstrated ability to lead cross-functional programmes from strategy through executionStrong people leadership and team development experienceExperience managing budgets, agencies and external partnersExcellent communication, presentation and influencing skillsFamiliarity with AI-enabled marketing approaches and emerging marketing technologiesProfileThis role is best suited to someone who:Thinks strategically but enjoys executionCan influence and lead without relying on formal authorityIs comfortable operating in ambiguity and managing multiple prioritiesHas strong commercial instincts and a growth mindsetBuilds trusted relationships quickly with senior stakeholdersIs highly organised, resilient and delivery-focusedIs excited by innovation, transformation and the future of marketingReporting Line: Managing Director, EMEA MarketingLocation: London (preferred)Direct Reports: Strategic Initiative Marketing team (c4 team members Q1 27)About State StreetAcross the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.Discover more information on jobs at StateStreet.com/careersRead our CEO StatementSummaryLocation: London, EnglandType: Full time
Marketing Manager, Head of Strategic Initiatives - VP3 - State Street Investment Management employer: State Street Bank
State Street Global Technology Services is an exceptional employer that prioritises employee growth and inclusivity, offering a dynamic work environment in London. With a strong commitment to professional development, flexible work-life balance, and vibrant employee networks, we empower our team members to thrive while driving impactful change in the financial services sector. Join us to be part of a culture that values collaboration, accountability, and innovation, ensuring that every voice is heard and every contribution matters.
