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- Tasks: Create and manage engaging social media content across Instagram, TikTok, and YouTube.
- Company: Join Starwood Hotels, a leader in upscale and luxury hospitality with a passionate team.
- Benefits: Enjoy flexible remote work options and the chance to travel occasionally.
- Why this job: Be a creative force shaping brand stories and connecting with diverse audiences.
- Qualifications: Bachelor’s degree or equivalent experience; 2-5 years in social media management required.
- Other info: Submit a portfolio showcasing your photography and video editing skills.
The predicted salary is between 36000 - 60000 £ per year.
Starwood Hotels management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000+ team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.
As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You’ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across all three brands, 1 Hotels, Baccarat Hotels, and Treehouse Hotels.
This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok’s community and culture, this is the role for you.
- Content Strategy & Planning: Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
- Content Creation & Capture: Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
- Video Production: Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
- Social Media Management: Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
- Performance Analysis: Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
- Cross-Functional Collaboration: Work closely with Brand Marketing, Influencer, and Food & Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
- Trendspotting: Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content. You’re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut. You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms. You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics. You’re a strategic thinker who can translate brand goals into compelling digital experiences. You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines. You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice. Willing to travel occasionally as needed.
Applicants must submit a portfolio and/or their social media account(s) including content that they’ve shot and edited.
Virtual Social Media Manager employer: Starwood Hotels
Contact Detail:
Starwood Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Virtual Social Media Manager
✨Tip Number 1
Familiarise yourself with Starwood Hotels' brands and their unique voices. Spend time engaging with their social media accounts to understand the type of content they share and how they interact with their audience. This will help you tailor your approach and demonstrate your knowledge during any interviews.
✨Tip Number 2
Showcase your video content skills by creating a short portfolio piece specifically for this role. Consider making a mock-up social media campaign that aligns with Starwood's brand values, highlighting your ability to create engaging and visually appealing content.
✨Tip Number 3
Stay updated on the latest social media trends, especially on platforms like TikTok. Being able to discuss current trends and how they can be leveraged for Starwood's brands will show your passion and expertise in the field during interviews.
✨Tip Number 4
Network with professionals in the hospitality and social media industries. Attend relevant events or join online communities where you can connect with others who may have insights or connections within Starwood Hotels. This could give you an edge in the application process.
We think you need these skills to ace Virtual Social Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Virtual Social Media Manager. Familiarise yourself with the specific skills required, such as content creation, video production, and social media management.
Showcase Your Portfolio: Since applicants must submit a portfolio, ensure it highlights your best work in photography, videography, and social media content. Include examples that demonstrate your ability to create engaging posts and videos tailored for platforms like Instagram, TikTok, and YouTube.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the skills and experiences that align with the job description. Emphasise your expertise in social media trends, content strategy, and any relevant tools you've used, such as CapCut or scheduling software.
Highlight Your Analytical Skills: Mention your experience with social media analytics and how you've used data to inform your content strategies. This will show that you can not only create content but also measure its effectiveness and adapt accordingly.
How to prepare for a job interview at Starwood Hotels
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work in social media management and content creation. Include examples of photography, videography, and any viral moments you've created, especially on platforms like TikTok.
✨Understand the Brand
Before the interview, research Starwood Hotels and their brands thoroughly. Familiarise yourself with their core values, recent campaigns, and social media presence. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Trend Discussions
Be ready to discuss current social media trends and how they can be leveraged for the brands. Show your understanding of TikTok's community and culture, and come prepared with ideas on how to create engaging content that resonates with their audience.
✨Demonstrate Your Analytical Skills
Since performance analysis is key in this role, be prepared to talk about how you've used analytics tools in the past. Share specific examples of how you've tracked metrics, identified trends, and optimised content strategies based on data-driven insights.
