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- Tasks: Lead our social media presence, creating engaging content for Instagram, TikTok, and YouTube.
- Company: Join Starwood Hotels, a leader in upscale and luxury hospitality with a passionate team.
- Benefits: Enjoy creative freedom, collaboration opportunities, and the chance to shape brand narratives.
- Why this job: Be part of a dynamic team that values creativity and innovation in social media storytelling.
- Qualifications: Bachelor’s degree or equivalent experience; 2-5 years in social media management and content creation.
- Other info: Submit a portfolio showcasing your photography and video editing skills.
The predicted salary is between 36000 - 60000 £ per year.
Starwood Hotels management company operates upscale, lifestyle, and luxury 1 Hotels, Baccarat Hotels, Treehouse Hotels and SH Collection properties. Every day, over 2,000+ team members work together in synergy to create impactful memories by offering an unrivalled level of service and create a sense of feeling at home for our guests at our hotels.
As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You’ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across all three brands, 1 Hotels, Baccarat Hotels, and Treehouse Hotels.
This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok’s community and culture, this is the role for you.
- Content Strategy & Planning: Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
- Content Creation & Capture: Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
- Video Production: Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
- Social Media Management: Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
- Performance Analysis: Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
- Cross-Functional Collaboration: Work closely with Brand Marketing, Influencer, and Food & Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
- Trendspotting: Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content. You’re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut. You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms. You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics. You’re a strategic thinker who can translate brand goals into compelling digital experiences. You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines. You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice. Willing to travel occasionally as needed.
Applicants must submit a portfolio and/or their social media account(s) including content that they’ve shot and edited.
Social Media Manager - Content employer: Starwood Hotels
Contact Detail:
Starwood Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - Content
✨Tip Number 1
Familiarise yourself with the brands under Starwood Hotels. Understanding their unique identities and values will help you tailor your approach when discussing how you can enhance their social media presence.
✨Tip Number 2
Showcase your expertise in TikTok by creating a few sample videos that highlight your ability to capture trends and engage audiences. This will demonstrate your understanding of the platform and your creative skills.
✨Tip Number 3
Prepare to discuss your experience with content calendars and analytics tools. Be ready to share specific examples of how you've used data to inform your content strategy and improve engagement.
✨Tip Number 4
Network with professionals in the hospitality and social media industries. Engaging with others in these fields can provide insights into current trends and may even lead to valuable connections that could support your application.
We think you need these skills to ace Social Media Manager - Content
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Manager at Starwood Hotels. Familiarise yourself with their brands and the specific skills required, especially in content creation and video production.
Showcase Your Portfolio: Since applicants must submit a portfolio, ensure it highlights your best work in social media management, photography, videography, and video editing. Include examples that demonstrate your ability to create engaging content tailored for platforms like TikTok and Instagram.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the skills and experiences that align with the job description. Emphasise your expertise in social media trends, content strategy, and any relevant tools you've used, such as CapCut or Sprout Social.
Highlight Your Analytical Skills: In your application, mention your experience with social media analytics. Discuss how you've used data to inform content strategies and improve performance, showcasing your ability to think strategically about social media management.
How to prepare for a job interview at Starwood Hotels
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best work in social media content creation. Include examples of photography, videography, and any viral moments you've created, especially on platforms like TikTok.
✨Understand the Brand
Research Starwood Hotels and their brands thoroughly before the interview. Familiarise yourself with their values, recent campaigns, and social media presence to demonstrate how you can align your strategies with their goals.
✨Be Ready to Discuss Trends
Prepare to talk about current social media trends and how they can be leveraged for the brands you'll be managing. Show your understanding of TikTok's community and culture, and suggest innovative ideas that could resonate with their audience.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you track and analyse social media metrics. Share examples of how you've used data-driven insights to optimise content strategies in the past, showcasing your ability to adapt and improve performance.
