At a Glance
- Tasks: Lead our social media presence and create captivating content across Instagram, TikTok, and YouTube.
- Company: Join Starwood Hotels, a mission-driven luxury brand focused on sustainability and community.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Submit a portfolio showcasing your content creation skills to apply.
- Why this job: Shape brand stories and connect with audiences through creative video content and social media strategies.
- Qualifications: 2-5 years in social media management, strong visual storytelling skills, and expertise in video production.
The predicted salary is between 36000 - 44000 £ per year.
Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.
About the Role... As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You’ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across all three brands, 1 Hotels, Baccarat Hotels, and Treehouse Hotels.
This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. You’ll be the team’s go-to for ideating and executing TikTok strategies that are authentic, trend-savvy, and drive engagement. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok’s community and culture, this is the role for you.
What You’ll Do:
- Content Strategy & Planning: Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
- Content Creation & Capture: Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
- Video Production: Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
- Social Media Management: Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
- Performance Analysis: Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
- Cross-Functional Collaboration: Work closely with Brand Marketing, Influencer, and Food & Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
- Trendspotting: Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
About You... You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content. You’re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut. You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms. You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics. You’re a strategic thinker who can translate brand goals into compelling digital experiences. You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines. You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice. You’re a proactive leader and collaborative team player who can work independently and across teams to bring ideas to life. Experience with Douyin, Red, WeChat, and Weibo, a plus. Willing to travel occasionally as needed.
Application Requirement: Applicants must submit a portfolio and/or their social media account(s) including content that they’ve shot and edited.
About us... As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group. Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.
Social Media Manager, 1 Hotels in London employer: Starwood Hotels
At Starwood Hotels, we pride ourselves on fostering a vibrant and inclusive work culture that prioritises collaboration, creativity, and respect for nature. As a Banqueting Manager at our Treehouse Manchester, you will not only lead a passionate team in delivering exceptional service but also enjoy numerous benefits such as career advancement opportunities, wellness programmes, and a supportive environment that encourages personal growth. Join us in creating memorable experiences while being part of a mission-driven company that values diversity and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager, 1 Hotels in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starwood Hotels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starwood Hotels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Starwood Hotels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Starwood Hotels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager, 1 Hotels in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starwood Hotels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starwood Hotels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starwood Hotels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starwood Hotels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starwood Hotels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starwood Hotels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
