At a Glance
- Tasks: Lead Starling's social media strategy and build vibrant online communities.
- Company: Join a dynamic team at Starling Bank, a leader in financial innovation.
- Benefits: Enjoy 25 days holiday, private medical insurance, and wellness perks.
- Other info: Be part of a diverse workplace that values inclusion and growth.
- Why this job: Shape the future of social media in a fast-paced, creative environment.
- Qualifications: Experience in leading social teams and understanding audience needs.
The predicted salary is between 60000 - 80000 € per year.
We’re hiring a Head of Social Media to join our Marketing team during a pivotal new phase of growth. You’ll shape Starling’s social strategy across multiple platforms as we launch our new brand platform with major above and below-the-line advertising.
Responsibilities
- Strategic Oversight & Channel Ownership: Own overarching strategy for Starling’s social presence, defining role of each channel, ensuring cohesive visual and tonal “umbrella” across digital footprint.
- Own Content Output: Build and scale “Content Franchises” and solid talent/creator strategy in high-value formats across TikTok, YouTube, LinkedIn to achieve funnel objectives.
- Optimise for GEO & AI Discoverability: Structure content to win in Generative Engine Optimisation (GEO), making Starling primary source for AI-driven financial queries and social search.
- Community Architecture: Move from “managing comments” to building communities by empowering advocates within Reddit, Discord, and niche financial circles.
- Lead & Inspire: Mentor a high-octane team of creators and platform specialists, fostering a social-first culture.
- Cultural Reactivity: Lead proactive influencer partnerships and high-speed reactive content, inserting Starling into cultural conversation with wit, empathy, and flair.
- Cross-Functional Synergy: Work with Product, Brand, Data teams to ensure social strategy feeds into feature development and customer communication.
- Paid Social Extensions: Collaborate with growth team to adapt and scale organic social assets into high-performing paid social assets.
- Cross-Functional Collaboration: Work with customer service, product marketing and corporate affairs to spot opportunities and react with proactive cut‑through ideas.
Qualifications
- Modern Track Record: Proven experience leading social teams in high-growth, community-first environments.
- Audience Understanding: Ability to identify audience needs/interests and source talent/creators aligned with tone of voice and brand narrative.
- Algorithm & AI Literacy: Intuitive understanding of platform algorithms, GEO, and LLMs for content surface.
- Creative Intuition: Ability to brief/green‑light native content, moving beyond memes and reactive trends.
- Risk & Compliance: Appetite to learn and ensure approvals and audit trails honour compliance, avoiding financial promotions risks.
- Data-Driven Rigor: Expert use of Sprout, native analytics, social listening tools to prove ROI and pivot strategy in real-time.
- Niche Navigator: Experience identifying and accessing fragmented audiences, treating the mass market as numerous specific niches.
Benefits
- 25 days holiday (plus public holiday allowance).
- Extra day for your birthday.
- Annual leave increases with length of service; buy/sell up to five extra days.
- 16 hours paid volunteering time a year.
- Salary sacrifice, company enhanced pension scheme.
- Life insurance at 4× your salary.
- Private Medical Insurance with VitalityHealth including mental health support and cancer care; partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton.
- Generous family-friendly policies.
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks.
- Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships.
Equal Opportunity Employer
Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
Head of Social Media & Creator Strategy in Whitehall employer: Starling Bank
Starling Bank is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As the Head of Social Media & Creator Strategy, you'll benefit from a supportive culture that prioritises employee growth, with generous perks such as 25 days of holiday, enhanced pension schemes, and wellness initiatives. Join us in shaping the future of banking while enjoying a collaborative atmosphere that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media & Creator Strategy in Whitehall
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the kind of savvy and creativity that Starling is looking for. Show us how you can own a channel and create engaging content that resonates with audiences.
✨Tip Number 2
Network like a pro! Connect with current employees or industry peers on LinkedIn. Ask them about their experiences at Starling and share your passion for social media strategy. This could give you insider tips and maybe even a referral!
✨Tip Number 3
Prepare to showcase your data skills! Be ready to discuss how you've used analytics tools to drive social media success in the past. We love candidates who can back up their strategies with solid data and insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Starling.
We think you need these skills to ace Head of Social Media & Creator Strategy in Whitehall
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how you can bring your unique voice and creativity to our team. Share examples of your past work that demonstrate your love for building communities and engaging with audiences.
Tailor Your Application:Make sure to customise your application to fit the Head of Social Media role. Highlight your experience with different platforms and how you've successfully shaped social strategies in the past. We’re looking for someone who understands the nuances of each channel, so don’t hold back on those details!
Be Data-Driven:We love numbers! In your application, mention any tools or analytics you've used to measure success in your previous roles. Show us how you've used data to inform your strategies and drive results. This will help us see your analytical side and how you can contribute to our growth.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. We want to get to know you, but we also want to see that you can communicate effectively. And don’t forget to apply through our website – it’s the best way to ensure your application gets noticed!
How to prepare for a job interview at Starling Bank
✨Know Your Platforms
Before the interview, dive deep into the social media platforms relevant to the role. Understand their unique features, audience demographics, and how they can be leveraged for Starling's brand strategy. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Creative Strategy
Prepare examples of past campaigns or content franchises you've developed. Be ready to discuss how you identified audience needs and aligned them with brand narratives. Highlight your ability to create engaging content that resonates with specific niches, as this is crucial for the Head of Social Media role.
✨Emphasise Data-Driven Decisions
Familiarise yourself with tools like Sprout and other analytics platforms. Be prepared to discuss how you've used data to inform your social strategies and prove ROI in previous roles. This will showcase your analytical skills and your understanding of the importance of metrics in driving social media success.
✨Cultural Awareness is Key
Stay updated on current trends and cultural conversations, especially within the financial sector. Be ready to share how you've successfully inserted brands into relevant discussions with wit and empathy. This will demonstrate your ability to lead proactive influencer partnerships and create reactive content that resonates with audiences.
