At a Glance
- Tasks: Lead PR strategy for SME banking, create engaging campaigns, and advocate for small businesses.
- Company: Join Starling Group, a tech-driven bank transforming how people manage their money.
- Benefits: Enjoy 25 days holiday, private medical insurance, and flexible working options.
- Why this job: Make a real impact on small businesses while shaping the future of banking.
- Qualifications: 5+ years in PR, strong storytelling skills, and a passion for SMEs required.
- Other info: Diversity and inclusion are at our core; all backgrounds are welcome to apply.
The predicted salary is between 36000 - 60000 £ per year.
Hello, we’re Starling Group. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We employ more than 4,000 people across our London, Southampton, Cardiff and Manchester offices.
We are seeking a passionate and driven Senior PR Manager to champion our SME business banking offering and support our busy press team with campaign work. We’re looking for a self-starter who understands the challenges faced by small businesses and can bring their stories to life.
In this role, you’ll:
- Lead the PR strategy for Starling's SME business banking offering, driving brand awareness and customer engagement.
- Develop and execute compelling PR campaigns that showcase the unique value proposition of our business banking solutions.
- Become a trusted advocate for SMEs, highlighting their success stories and demonstrating the positive impact of our support.
- Collaborate with internal teams, including product, marketing, and communications, to ensure a cohesive brand message.
- Stay at the forefront of industry trends and proactively identify opportunities to position Starling Bank as a leader in the SME space.
- Be part of a small, busy Corporate Affairs team, supporting on consumer and corporate media relations work.
This is your chance to:
- Make a tangible difference in the lives of small business owners by amplifying their voices and showcasing their stories.
- Play a key role in shaping the future of Starling's business banking offering and contribute to its continued success.
- Work within the Corporate Affairs team and join our mission to make Starling a household name and protect our reputation.
- Join a passionate and collaborative team dedicated to building a more human and accessible banking experience.
Requirements
Are you a seasoned PR professional with at least 5+ years of experience, ready to take on a new challenge and make a real impact? You’re the ideal candidate if you:
- Are a compelling storyteller with a knack for crafting engaging narratives that resonate with the SME audience.
- Love telling stories; this role is focused on SME PR but will also include supporting the wider team with consumer and day-to-day comms where required.
- Have a deep understanding of the SME landscape, including the unique challenges and opportunities they face.
- Can translate complex business banking solutions into clear and concise messaging that resonates with the media.
- Are a self-starter who enjoys being part of a fast-paced team.
- Are a natural collaborator, comfortable working across teams to develop and execute integrated campaigns.
- Possess strong media relations skills, building relationships with key journalists and securing impactful coverage.
- Are a strategic thinker with a passion for innovation and a proactive approach to problem-solving.
Benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you).
- An extra day’s holiday for your birthday.
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off.
- 16 hours paid volunteering time a year.
- Salary sacrifice, company enhanced pension scheme.
- Life insurance at 4x your salary & group income protection.
- Private Medical Insurance with VitalityHealth including mental health support and cancer care.
- Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton.
- Generous family-friendly policies.
- Incentives refer a friend scheme.
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks.
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing.
About us: You may be put off applying for a role because you don’t tick every box. Forget that! While we can’t accommodate every flexible working request, we’re always open to discussion. So, if you’re excited about working with us, but aren’t sure if you’re 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems. Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace.
Senior PR Manager - Business Banking employer: Starling Bank
Contact Detail:
Starling Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager - Business Banking
✨Tip Number 1
Familiarise yourself with Starling Bank's mission and values. Understanding their commitment to SMEs will help you align your PR strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Starling Bank. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Stay updated on the latest trends in SME banking and PR. Being knowledgeable about industry developments will demonstrate your passion and expertise, setting you apart from other candidates.
✨Tip Number 4
Prepare examples of successful PR campaigns you've led, particularly those that resonate with SMEs. Showcasing your experience in this area will highlight your suitability for the role.
We think you need these skills to ace Senior PR Manager - Business Banking
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Senior PR Manager position. Tailor your application to highlight how your experience aligns with the specific needs of Starling Group.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for PR and your understanding of the SME landscape. Use specific examples from your past experiences that demonstrate your ability to lead PR strategies and engage with small businesses.
Showcase Relevant Experience: In your CV, focus on your previous roles in PR, especially those related to business banking or SMEs. Highlight any successful campaigns you've led and the impact they had on brand awareness and customer engagement.
Highlight Collaboration Skills: Since the role involves working closely with various internal teams, emphasise your collaboration skills. Provide examples of how you've successfully worked across departments to execute integrated campaigns in your previous positions.
How to prepare for a job interview at Starling Bank
✨Know Your Audience
Understand the SME landscape and the unique challenges they face. Be prepared to discuss how your PR strategies can resonate with small business owners and highlight their success stories.
✨Showcase Your Storytelling Skills
As a Senior PR Manager, storytelling is key. Prepare examples of past campaigns where you effectively crafted narratives that engaged the media and the target audience, particularly in the context of business banking.
✨Demonstrate Collaboration
This role requires working closely with various internal teams. Be ready to share experiences where you successfully collaborated across departments to execute integrated campaigns, showcasing your teamwork skills.
✨Stay Ahead of Industry Trends
Research current trends in the banking and SME sectors. Be prepared to discuss how you would position Starling Bank as a leader in the SME space and identify opportunities for innovative PR campaigns.