At a Glance
- Tasks: Lead brand integration and production, ensuring top-notch creative assets across all channels.
- Company: Join Starling Bank, a tech-driven bank reshaping the banking experience.
- Benefits: Enjoy 25 days holiday, private medical insurance, and generous family-friendly policies.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be a key player in transforming banking with innovative campaigns and cutting-edge technology.
- Qualifications: Extensive experience in integrated production and multi-channel campaign management required.
The predicted salary is between 40500 - 49500 £ per year.
Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.
As our Head of Integrated Brand and Production, you will play a pivotal role in shaping how the Starling brand comes to life across every touchpoint. Sitting in our first line of defence, you will ensure that all creative assets whether produced in-house via our studio or through trusted agency partners are best-in-class, on brand, on schedule, and on budget. You will act as our lead brand custodian and creative engine, marrying creative ambition with operational excellence. By championing modern production methods, mentoring a talented team, and exploring how emerging tools such as AI can transform workflows, you will help us demystify banking and deliver engaging, high-impact campaigns to millions of customers.
Key Accountabilities
- Workstream & Studio Management: Lead and orchestrate internal and agency creative workstreams in close collaboration with creatives and strategists. Oversee studio resource allocation, implementing a robust, semi-automated process from initial go/no-go stage through to asset execution and supply.
- AI & Creative Workflow Innovation: Actively champion the adoption of AI to elevate creative output and streamline workflows, identifying practical opportunities to improve asset quality, effectiveness, and production efficiency.
- Integrated Campaign Delivery: Take end-to-end ownership of project management across campaign delivery, ensuring work is delivered punctually, on brand, and within agreed budgets.
- Brand Custodianship & Positioning: Ensure Starling’s brand positioning is represented with consistency, integrity, and creative flair across every asset and channel.
- Annual Planning & Scoping: Forecast, scope, and establish clear delivery roadmaps for all creative assets required to fulfill our annual marketing plan.
- Creative Effectiveness: Partner closely with channel owners to understand opportunities and blockers, solving challenges collaboratively and ensuring all creative output delivers measurable impact against key objectives.
- Budget & Financial Governance: Manage multi-million-pound agency and production budgets, driving cost efficiency while overseeing rigorous monthly, quarterly, and annual forecasting and tracking.
- Talent Leadership & Development: Lead, mentor, and empower the Integrated Brand and Production team, harnessing diverse individual strengths to build a collaborative, high-performing culture.
- Risk & Compliance Management: Ensure the team consistently adheres to regulatory, communications, and financial promotion standards, managing the JIRA sign-off process to approve all marketing communications prior to launch.
Requirements
- Extensive Industry Experience: Deep demonstrable experience leading integrated production or account handling teams within a top-tier advertising agency or fast-paced in-house creative agency.
- Multi-Channel Campaign Track Record: Proven expertise managing and delivering brand-enhancing, integrated campaigns across a broad multi-channel landscape.
- Financial Acumen: Established track record managing multi-million-pound production and agency budgets with commercial discipline and transparency.
- Production & Supplier Expertise: Extensive experience partnering with producers, production houses, and external agencies to achieve exceptional creative standards.
- Embrace of Modern Technology & AI: Demonstrated curiosity and appetite to experiment with AI tools and automation to accelerate creative processes and production quality.
- Operational & Project Management Rigour: Advanced project management and planning capabilities, with the composure to manage complex workflows and deliver under time-sensitive campaign schedules.
- Stakeholder & Collaborative Leadership: Outstanding interpersonal and communication skills, adept at building cross-functional trust, presenting concise updates, and escalating risks proactively.
- Inspiring Team Leader: A people-centric manager who values diverse perspectives, fosters career growth, and supports teams to do their best work together.
Benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr & Mrs Smith and Peloton
- Generous family-friendly policies
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships
About Us
You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway.
We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems. Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace.
Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.
We use AI tools to support various parts of our recruitment process, helping our team manage applications and assessments more efficiently. These tools are strictly used for support and do not replace human judgment with all final hiring decisions being made by our team. If you would like more information about how your data is processed, please reach out to us.
Head of Brand Integration and Production (Maternity cover) in London employer: Starling Bank
At Engine by Starling, we pride ourselves on being an exceptional employer that champions innovation and collaboration within the banking technology sector. Our flexible working culture, generous benefits including 33 days of holiday and private medical insurance, and commitment to employee growth create a supportive environment where legal professionals can thrive. Located in a dynamic and rapidly growing company, you'll have the opportunity to work on impactful projects while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Integration and Production (Maternity cover) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starling Bank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starling Bank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Starling Bank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Starling Bank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Integration and Production (Maternity cover) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starling Bank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starling Bank:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starling Bank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starling Bank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starling Bank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starling Bank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
