Marketing and Partnerships Director - Engine by Starling

About Engine
Engine by Starling was born out of Starling: the UK’s first and leading digital bank. Today, Starling delivers intuitive, customer‑centric tools to help over 4.6 million people and small businesses be ‘good with money’. Engine is a cloud‑native, bank‑built SaaS platform that powers banks around the world.

Hybrid Working
Engine is headquartered in London with offices in Dublin, Sydney, Dubai, Toronto and New York. This role is based in London. We prefer you to be within commutable distance of London (Liverpool Street) for in‑person collaboration.

About the Role
Engine by Starling is seeking an experienced Marketing and Partnerships Director to lead our global marketing function as we enter the next phase of growth. You will architect Engine's global positioning and reputation, translating the best‑in‑class digital banking blueprint into a compelling proposition for financial institutions worldwide.

Reporting to the executive team, you will own the global marketing strategy across brand, digital, communications and demand‑driving activity, lead a central marketing team and design/content studio while building and overseeing regional marketing capability in priority markets including the US, Europe, Middle East and ANZ.

• Global Marketing Strategy and Leadership
  • Develop and execute a clear global marketing strategy aligned to Engine’s commercial goals and long‑term growth ambitions.
  • Evolve Engine’s positioning, mission and purpose to ensure we remain the undisputed first choice for transformation programmes.
  • Lead and develop a high‑performing central marketing team covering marketing operations, brand, digital, content and design.
  • Build and scale regional marketing teams in priority markets, ensuring consistency of brand and messaging while enabling local market impact.
• Strategic Partnerships & Co‑Marketing
  • Ecosystem Marketing: develop and execute joint marketing strategies with global system integrators (GSIs), technology alliance partners and consultancy firms to drive indirect pipeline.
  • Partner Enablement: create comprehensive marketing toolkits, collateral and joint value propositions to enable partners to pitch Engine by Starling to their financial institution clients.
  • Joint Demand Generation: architect and execute co‑funded account‑based marketing (ABM) campaigns and bespoke round tables alongside strategic partners targeting Tier 1 and Tier 2 banks.
• Brand, Positioning and Communications
  • Own Engine’s brand strategy and ensure a strong, differentiated position in the core banking SaaS market.
  • Maintain standards of excellence and ensure the Engine brand commands respect from C‑suite stakeholders at banks.
  • Ensure effective corporate communications, PR and thought leadership activity, working closely with the Starling Group Corporate Affairs team and external agencies.
  • Act as a senior brand guardian, ensuring consistency across all touchpoints and channels.
• Digital, Demand and Growth
  • Oversee the digital ecosystem from website and targeted and high‑intent SEO, to social through LinkedIn and flagship events, measuring all activity for efficiency and effectiveness.
  • Partner closely with commercial and sales leadership to support pipeline generation, build ABM campaigns targeting the right financial institutions.
  • Develop engagement with analysts to position Engine as a trusted technology leader.
  • Use data and insight to continuously optimise performance and engagement, tracking results and providing leadership with clear ROI.
• Collaboration and Influence
  • Work closely with Product, Sales, Commercial and Executive teams to ensure marketing supports product strategy and go‑to‑market priorities.
  • Serve as a senior marketing voice internally, influencing decision‑making and representing marketing at executive level.
  • Manage external partners and agencies to deliver high‑quality, scalable output.

Qualifications
10+ years’ experience in senior marketing roles, ideally within B2B SaaS, core banking, digital banking or fintech environments.
Strong background across marketing, events and partnerships with the ability to balance brand and performance.
Proven track record of building and executing partner marketing programmes with GSIs, consulting firms or major cloud providers.
Proven experience leading and scaling teams in fast‑growth, international businesses.
Demonstrated success building and managing global marketing strategies across multiple regions.
Deep understanding of digital marketing channels and modern marketing operations.
Commercially astute, with a track record of close collaboration with sales and revenue teams.
Confident leader with excellent stakeholder management, communication and storytelling skills.

Equal Opportunity Statement
Starling is an equal‑opportunity employer and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.