At a Glance
- Tasks: Manage Starknet's social media channels and create engaging content for crypto audiences.
- Company: Join the Starknet Foundation, a leader in blockchain technology and innovation.
- Benefits: Remote work, flexible hours, and the chance to shape the future of decentralised finance.
- Other info: Collaborative remote environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of crypto evolution and make a real impact in the industry.
- Qualifications: 3+ years in social media marketing, ideally within crypto or web3.
The predicted salary is between 36000 - 60000 £ per year.
About The Starknet Foundation
The Starknet Foundation is the steward of Starknet, a permissionless validity rollup designed to scale the world’s most important blockchains without compromise. Having pioneered ZK-STARK technology to scale Ethereum, we are now entering a new era as the first network to settle simultaneously on both Bitcoin and Ethereum. Joining the Starknet Foundation now places you at the epicentre of this pivotal phase and offers a rare, ground-floor opportunity to shape how BTCFi evolves. This is a unique chance to build the first unified execution layer that turns the world’s most secure assets into productive capital, and it requires exceptional talent. We’re looking for people who think in systems, operate well in ambiguity, and are motivated by long-term impact over short-term wins. If you care about building durable foundations (technical, organizational, or ecosystem-level) and want your work to meaningfully shape how decentralized systems scale, this is the place to do it.
This role sits within the GTM team and reports directly to our Marketing Lead. You’ll shape how Starknet shows up day-to-day on social, translating ecosystem stories, Foundation initiatives, product launches, and partner activity into compelling, timely content that resonates with crypto-native audiences. This is a remote role and does not require UK residence. However, it is best suited for someone highly flexible and based in/willing to work European timezone hours, to enable close collaboration and real-time execution with the broader team.
What You’ll Do
- Own and operate the Starknet and Starknet Foundation social channels (primarily X, blogs, LinkedIn, TG), ensuring consistent, high-quality posting and engagement.
- Translate marketing strategy, ecosystem narratives, and campaign direction into clear, on-brand social content (both long and short form) that speaks fluently to crypto-native and technical audiences.
- Act as a strong amplifier of ecosystem activity, fielding inbound requests from partners and determining how and when to spotlight launches, events, and key moments across Starknet.
- Develop and execute channel-specific posting strategies, balancing planned content with reactive, real-time engagement.
- Monitor conversations, trends, and sentiment across the ecosystem and broader crypto space, and measure campaign performance to evaluate impact, engagement, and effectiveness.
- Engage directly with the community in a thoughtful, credible way, responding, contextualizing, and escalating when needed.
- Collaborate closely with Marketing, Growth, Product, and other internal stakeholders to ensure social execution aligns with broader GTM priorities.
- Help maintain and evolve Starknet’s brand voice across social channels, with guidance and direction from the Marketing Lead.
Who You Are
- 3+ years of hands-on social media marketing experience, ideally in crypto/web3.
- Deeply crypto-native: you understand onchain culture, narratives, and memes, and know how to balance degen fluency with clear, responsible communication.
- Comfortable engaging with technical audiences and translating complex concepts into accessible social content.
- Strong writer with excellent judgment and ability to adapt tone, timing, and framing based on audience and context.
- Experienced operating social channels in fast-moving environments, including reactive posting and real-time engagement.
- Familiar with social media analytics and monitoring tools, and able to use data to inform content and channel strategy.
- Collaborative by default, but confident owning execution and making day-to-day decisions with limited oversight in a remote, always-on environment.
- Organized, reliable, and able to manage multiple threads without losing attention to detail.
Social Media Marketer employer: Starknet Foundation
At Starknet Foundation, we pride ourselves on being an exceptional employer that values innovation and collaboration in the rapidly evolving web3 landscape. Our work culture fosters a sense of ownership and encourages employees to take initiative, ensuring that every team member has the opportunity to make a meaningful impact. With a focus on professional growth and a commitment to shaping the future of decentralized systems, joining us means being part of a pioneering team at the forefront of blockchain technology.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketer
✨Tip Number 1
Get your social media game on point! Start by engaging with the Starknet community on platforms like X and LinkedIn. Share your thoughts on recent developments, comment on posts, and show that you’re already part of the conversation.
✨Tip Number 2
Show off your crypto knowledge! Create content that highlights your understanding of onchain culture and trends. Whether it’s a blog post or a tweet, make sure it reflects your deep dive into the crypto world.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to the Starknet Foundation directly through our website, express your interest, and share how you can contribute to their mission in social media marketing.
✨Tip Number 4
Network like a pro! Connect with current employees on LinkedIn, join relevant crypto groups, and participate in discussions. Building relationships can give you insider info and potentially lead to referrals.
We think you need these skills to ace Social Media Marketer
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your love for the crypto world shine through! Share your experiences and insights about on-chain culture and how you engage with it. We want to see that you’re not just familiar with the space, but that you’re genuinely excited about it.
Tailor Your Content Samples:Make sure to include examples of your social media work that are relevant to the role. Whether it's posts, campaigns, or analytics reports, tailor these samples to reflect your understanding of crypto-native audiences. This will help us see how you can translate complex ideas into engaging content.
Be Clear and Concise:In your written application, clarity is key! Use straightforward language and get to the point quickly. We appreciate strong writing skills, so make sure your application reflects your ability to communicate effectively, just like you would on social media.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the Starknet Foundation team!
How to prepare for a job interview at Starknet Foundation
✨Know Your Stuff
Before the interview, dive deep into Starknet and its role in the crypto space. Familiarise yourself with ZK-STARK technology and how it impacts Ethereum and Bitcoin. This will not only show your genuine interest but also help you speak confidently about the company’s mission and your potential contributions.
✨Showcase Your Social Savvy
Prepare examples of your past social media campaigns, especially those related to crypto or web3. Be ready to discuss how you translated complex ideas into engaging content. Highlight your experience with real-time engagement and how you’ve successfully navigated fast-paced environments.
✨Engage with the Community
Demonstrate your understanding of on-chain culture and community dynamics. Share how you've interacted with audiences in previous roles, and be prepared to discuss how you would engage with Starknet's community. This shows you’re not just a marketer but someone who genuinely cares about building relationships.
✨Be Data-Driven
Familiarise yourself with social media analytics tools and be ready to discuss how you’ve used data to inform your strategies. Bring examples of how you measured campaign performance and adjusted your approach based on insights. This will highlight your analytical skills and commitment to effective marketing.
