At a Glance
- Tasks: Transform business questions into actionable insights and impactful analysis.
- Company: Join a friendly team at STARK Building Materials UK, dedicated to quality and service.
- Benefits: Enjoy competitive salary, hybrid working, bonuses, and extensive health perks.
- Other info: Great opportunities for professional development and career progression await you.
- Why this job: Make a real impact by supporting marketing decisions with your analytical skills.
- Qualifications: Experience in data analysis, Excel, SQL, and Power BI is essential.
The predicted salary is between 30000 - 40000 £ per year.
We're proud to be part of STARK Building Materials UK and dedicated to providing top-quality products and exceptional service to our customers. We're a friendly and collaborative team, passionate about what we do and committed to doing it well.
We are currently looking for a Marketing & Insight Analyst to join us in this newly created role to help marketing and insights teams make better commercial decisions through clear analysis, trusted reporting, and practical insight. The role will support high-impact questions across sales, margin, customer behaviour, product performance, campaign effectiveness, customer experience, and growth opportunities.
Role Purpose:- To turn business questions into actionable analysis, dashboards and recommendations.
- The role will work closely with our marketing and insights teams, using Excel, SQL and Power BI to improve visibility of performance and support key projects.
- Experience in data analysis, BI, commercial analytics, marketing analytics or customer insight.
- Advanced Excel skills, including formulas, pivot tables, Power Query and structured models.
- Strong Power BI skills, including dashboard design, data modelling, DAX and user-friendly reporting.
- Good SQL capability, including querying, joining, transforming, aggregating and validating data.
- Ability to turn business needs into data requirements, analysis plans and actionable recommendations.
- Strong stakeholder engagement, communication and data storytelling skills.
- High attention to detail, with a focus on accuracy, consistency and documentation.
- Experience supporting commercial, marketing, CRM, pricing, category, trading or Strategic Insights teams.
- Exposure to campaign analysis, segmentation, loyalty, customer journey, customer experience or channel performance data.
- Familiarity with Azure Synapse, Databricks, Microsoft Fabric or similar platforms.
- Experience in retail, distribution, trade, building materials, construction supply or multi-site environments.
- Work with marketing, insights, e-commerce, and senior stakeholders to define priorities and requirements.
- Translate business questions into clear analytical briefs, data needs and reporting outputs.
- Challenge and clarify requests so analysis is focused on decisions, actions and value.
- Provide segmented customer data for targeted email, SMS and direct mail campaigns.
- Analyse campaign performance, ROI, channel effectiveness, audience selection and customer behaviour.
- Support customer journey mapping, including new accounts, personalisation, rewards and loyalty opportunities.
- Standardise marketing KPI definitions and produce regular performance reporting for stakeholders and Exec teams.
- Manage data extracts for Strategic Insights, customer experience tracking and research projects.
- Develop customer segmentation and review transactional behaviour to support marketing and service improvements.
- Provide customer insight & support for the NPS survey.
- Collaborate with external agencies by agreeing data requirements and identifying opportunities for data enrichment.
- Design, build and maintain clear Power BI dashboards aligned to business reporting standards.
- Create self-serve reporting using trusted data, simple visuals and consistent metric definitions.
- Reduce manual reporting through automation, reusable datasets and clear documentation.
- Use SQL to extract, join, transform and validate data from business systems and data platforms.
- Build Excel models and analysis packs using advanced formulas, pivots and Power Query where useful.
- Work with data engineers to define reusable datasets, semantic models and reporting layers.
- Support reconciliations, data quality checks and documentation of logic, assumptions and definitions.
- Competitive Base salary
- Hybrid Working – 4 days at our Binley, Coventry office and 1 day WFH.
- Discretionary bonus
- Retirement savings plan
- Life assurance
- Enhanced maternity/paternity/adoption leave for anyone expecting or adopting a child
- A wide range of voluntary benefits including holiday buying, discounted gym membership, car salary sacrifice scheme, Cycle2Work, Benenden Healthcare and more.
- Access to a wealth of health and wellbeing services including access to online GP appointments and mental health support.
- WorkPerks – A platform home to hundreds of all your favourite high street and online discounts via the provider Reward Gateway.
- Quality - We’re unwavering in our commitment to providing outstanding products and service that exceed our customers’ expectations.
- Supportive Environment - Join a culture that prioritises your growth, with the resources and support you need to excel.
- Professional Development - We are invested in your success! You have a real chance to progress - the only limits are your own. Explore our apprenticeships, training, and mentoring programs designed to elevate your career.
- Great Benefits - Enjoy a compelling package that includes a competitive salary, bonuses, pension schemes, and life assurance, among many other perks!
- Work-Life Balance - We value your well-being and offer flexible working hours and a hybrid working model to help you find your ideal rhythm.
If your application is successful, our Talent team will reach out to arrange an interview and answer any questions you may have. We are committed to providing reasonable adjustments to ensure you can perform at your best throughout the application and interview process.
Locations
Marketing & Insights Analyst in Cheshire, Warrington employer: Stark Group
At STARK Building Materials UK, we pride ourselves on fostering a supportive and collaborative work environment where your professional growth is a priority. As a Marketing & Insights Analyst, you'll benefit from a competitive salary, hybrid working arrangements, and a wealth of health and wellbeing services, all while contributing to impactful projects that drive our business forward. Join us in Coventry, where your insights will shape our strategies and help us exceed customer expectations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Insights Analyst in Cheshire, Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Stark Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Stark Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Stark Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Stark Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Insights Analyst in Cheshire, Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Stark Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Stark Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Stark Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Stark Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Stark Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Stark Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
