SEO Account Manager

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week\’s Agency of the Year 2023!

Overview

We work with great clients. We work in partnership with our clients to deliver fantastic, innovative campaigns that drive results. We are lucky to work with some of the world’s biggest brands, including Sky, Monzo, Enterprise Rent‑A‑Car, Samsung and P&G. We have great people. With over 100 Performance Marketing professionals in our UK and EMEA teams, we have one of the biggest teams in the UK. Having so many specialists in one place means it is a great place to learn.

Client: Stellantis

Stellantis operates across Europe, North America, and key international markets, uniting some of the world’s most iconic car brands under one umbrella. Its diverse portfolio includes Peugeot, Citroën, DS Automobiles, Opel, Vauxhall, Fiat, Jeep, Alfa Romeo, Abarth, and Maserati, among others. The group offers a broad range of vehicles spanning mass‑market, premium, luxury, and commercial segments, while leading the transition to electrification through its Dare Forward 2030 strategy. Stellantis is a major advertiser in the automotive sector, running high‑impact campaigns across digital, TV, and out‑of‑home channels.

The Role

SEO Account Manager on Stellantis works closely with the SEO Account Director to deliver effective and holistic SEO campaigns that exceed client objectives, go beyond client briefs, and help educate internal teams. This position requires an all‑around SEO specialist with astute attention to detail, experience innovating new ways of applying SEO best‑practice, and an ability to turn insights into actions quickly. You will be tasked with taking the client from their current state to reach annual performance goals and connect SEO activities to proven business results. As the SEO Manager, you will have experience implementing SEO tactics and strategies to drive growth across content, technical and AI in SEO, with a good understanding of how digital experiences can effect both acquisition and conversion. You will have excellent data analysis skills to be able to support the client with insights for data‑driven decision‑making, and a keen understanding of the consumer journey.

You will manage up to three SEO Executives, ensuring the quality of their work and being responsible for their professional development and upskilling. You will also regularly liaise with members of the client’s internal SEO team across varying levels of seniority. Internally you will regularly collaborate with the Paid Search, Data & Analytics, and cross‑channel performance media teams.

Key Responsibilities

• Develop and implement SEO strategies and tactics in line with the client’s business objectives;
• Manage all‑around SEO program for the client (technical, content, insights and reporting);
• Contributing to the overall Stellantis AI strategy rollout across brands;
• Ensure on‑time delivery of high‑quality work from all team members;
• Audit websites and provide recommendations for improving SEO performance;
• Identify new opportunities for improving client’s organic search rankings, traffic, and conversions;
• Manage SEO reporting (keyword rankings, SEO traffic, conversion data, etc.);
• Analyse the impact on client’s website from algorithm or competitor updates and derive relevant actions;
• Work with Account Director to improve workflow within the account team and across teams at Starcom;
• Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team;
• Line manage and upskill account executives, lead peer‑to‑peer trainings and knowledge sharing.

Qualifications

Essential

• Excellent written and verbal communication skills;
• Prior SEO work experience, preferably in an agency environment with enterprise‑level clients.
• Prior experience line‑managing/mentoring a team of SEO / Owned Media specialists.
• Prior experience in a client‑facing role.
• Prior experience in enterprise‑level project management.
• Experience with SEO, web analytics, and search research tools and technologies;
• Confident, comfortable, and professional when communicating with clients and third parties.
• Proficient in Microsoft Office programs particularly Excel and PowerPoint.
• Very good understanding of how to measure impact of owned media strategies.
• Very good understanding of how to identify organic search opportunities, set relevant KPIs, forecast organic search performance and estimate expected ROI.
• Understanding of how to use Search Trends, Demographic and User Behaviour data.
• Understanding of AI search & comfortable with prompt tracking and reporting.
• Ability to establish clear internal briefing, manage projects, and distribute the workload.

Highly Desirable

• Strong data analysis skills.
• Prior experience in technical SEO liaison with the client dev teams.
• Keen to find applications for AI and automation as part of the future of Search and Content.

Additional Information – Benefits

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).