SEO Account Manager in London

Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview: The Team works in partnership with our clients to deliver fantastic, innovative campaigns that drive results. We are lucky to work with some of the world’s biggest brands, including Sky, Monzo, Enterprise Rent-A-Car, Samsung and P&G. We have over 100 Performance Marketing professionals in our UK and EMEA teams, making it a great place to learn.

The Client: Stellantis operates across Europe, North America, and key international markets, uniting some of the world’s most iconic car brands under one umbrella. Its diverse portfolio includes Peugeot, Citroën, DS Automobiles, Opel, Vauxhall, Fiat, Jeep, Alfa Romeo, Abarth, and Maserati, among others. The group offers a broad range of vehicles while leading the transition to electrification through its Dare Forward 2030 strategy. Stellantis is a major advertiser in the automotive sector, running high-impact campaigns across digital, TV, and out-of-home channels.

The Role: The SEO Account Manager on Stellantis works closely with the SEO Account Director to deliver effective and holistic SEO campaigns that exceed client objectives. This position requires an all-around SEO specialist with attention to detail, experience innovating new ways of applying SEO best-practice, and an ability to turn insights into actions quickly. You will manage up to three SEO Executives, ensuring the quality of their work and being responsible for their professional development.

Responsibilities:

• Develop and implement SEO strategies and tactics in line with the client’s business objectives.
• Manage all-around SEO program for the client (technical, content, insights and reporting).
• Ensure on-time delivery of high-quality work from all team members.
• Audit websites and provide recommendations for improving SEO performance.
• Identify new opportunities for improving client’s organic search rankings, traffic, and conversions.
• Manage SEO reporting (keyword rankings, SEO traffic, conversion data, etc.).
• Analyse the impact on client’s website from algorithm or competitor updates and derive relevant actions.
• Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team.
• Line manage and upskill account executives, lead peer-to-peer trainings and knowledge sharing.

Qualifications: Essential skills include excellent written and verbal communication skills, prior SEO work experience, and experience line managing/mentoring a team of SEO specialists. Strong data analysis skills and understanding of AI search are highly desirable.

Additional Information: Starcom has fantastic benefits on offer to all employees, including WORK YOUR WORLD opportunity, REFLECTION DAYS, HELP@HAND BENEFITS, FAMILY FRIENDLY POLICIES, FLEXIBLE WORKING, and GREAT LOCAL DISCOUNTS. Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.