At a Glance
- Tasks: Lead global strategy for iconic brands, driving marketing transformation and collaboration.
- Company: Join a globally recognised agency with a focus on innovation and iconic brands.
- Benefits: Competitive salary, international travel opportunities, and a dynamic work environment.
- Other info: Opportunity for career growth in a collaborative, multi-division global structure.
- Why this job: Make a real impact on brand strategies while working with diverse teams worldwide.
- Qualifications: Experience in media planning, strategic frameworks, and strong relationship-building skills.
The predicted salary is between 49500 - 60500 £ per year.
We are looking for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe.
This is a unique opportunity to partner with iconic brands on their marketing transformation journey.
You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.
The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.
Responsibilities
- Support the wider capability transformation agenda, upskilling client and agency teams on strategic frameworks, tools and process
- Work with the Global Mars Petcare and Divisional Clients as they build out their transformation capabilities within Mars
- Provide Global Mars and Petcare leadership with consistent, structured visibility into work happening across the network, equipping them to consult effectively with each of the four businesses (Pet Nutrition, Royal Canin, MVH and Champion)
- Build and maintain strong working relationships with divisional client and strategy leads, acting as the primary channel through which global extracts visibility, context and stories from the business.
- Drive best practice across the network by developing and/or delivering training and guidance to regional teams - codifying what's working in one division so it can be applied elsewhere.
- Proactively surface and build a growing bank of case studies from work happening across the four businesses, either writing first drafts or directing others to.
- Assist the Global Strategy Lead where necessary on strategic initiatives from the Client CMO's office.
- Ensure divisional processes are followed correctly and consistently, flagging and helping resolve deviations.
- Act as the connective link between the Global Petcare strategy team and the four divisional businesses maintaining live oversight of strategic work happening across the network.
- Evaluate divisional strategy and outputs against Ehrenberg-Bass / How Brands Grow / Mars' Laws of Growth principles, providing a rigorous quality check and constructive challenge and potentially assist teams as they write their strategies
- Navigate complex, matrixed stakeholder relationships across global and divisional teams with diplomacy and discretion
What we're looking for
- Deep working fluency in Ehrenberg-Bass / How Brands Grow principles, with the ability to apply them to evaluate and challenge strategic recommendations.
- Excellent relationship-building skills, able to build trust and credibility across a matrixed, multi-division global structure without formal authority over the teams involved.
- Demonstrable media planning and strategy exposure, with international exposure
- Strong history with analytical skills and proficiency in media planning tools
- Practiced at building global approach frameworks that allow for local nuance
- Passionate about multi-media channel planning based on data-led insights. Familiarity with Marketing Mix Modelling and other predictive or analytic methodologies
- Strong written and verbal storytelling ability, with experience turning business activity into clear, compelling case studies.
- Strong strategic judgement, able to assess the quality and rigour of strategy developed by others without necessarily authoring it directly.
- Comfortable operating in a governance and oversight capacity - process adherence, quality control and capability-building rather than day-to-day delivery.
- Experience designing or delivering training, or producing written guidance, for regional or divisional teams.
- Politically astute, with sound judgement navigating senior stakeholder relationships and sensitive situations.
- An assured presenter and communicator, confident representing global perspectives to senior leadership and divisional teams alike.
- Naturally curious, with strong analytical and lateral-thinking skills, able to ask difficult questions constructively.
- Simple, effective use of Power Point for structured reporting, guidance documents and leadership updates.
- Fluency in English; additional languages a plus.
- May need to travel internationally on occasion.
- #J-18808-Ljbffr
Global Strategy Director in London employer: Starcom
Starcom is an exceptional employer that prioritises its people, fostering a welcoming and supportive culture recognised as one of Campaign’s Best Places to Work for five consecutive years. With a strong commitment to diversity and inclusion, alongside robust learning and development programmes, employees are empowered to reach their fullest potential while enjoying a range of benefits including enhanced parental leave and reflection days. Located in a dynamic environment, the role of Advanced Analytics Lead offers the opportunity to collaborate across disciplines and drive impactful data-driven strategies for renowned global clients.
StudySmarter Expert Advice🤫
We think this is how you could land Global Strategy Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starcom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starcom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Starcom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Starcom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Strategy Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starcom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starcom:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starcom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starcom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starcom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starcom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
