Data Strategy Director - Commerce

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

What will you be doing?

Key Responsibilities

• We are seeking a dynamic and results‑oriented Data & Analytics Director specialist to join our team. As the Director, you will lead the direction and execution of data & measurement initiatives for our clients, enhancing their presence across global markets. The role spans across both Retail Media and Digital Shelf disciplines to deliver end‑to‑end Commerce.
• Data & Analytics

• Establish and communicate data and analytics narratives to C‑level clients and influence broader business decisions.
• Convert data into actionable recommendations for clients, through high‑quality data storytelling.
• Build and maintain strong, senior‑level client relationships, acting as the primary point of contact for all data, analytics & measurement initiatives.
• Collaborate with internal data science teams to develop innovative measurement and analytics products to help advance client performance.
• Pioneer the integration of advanced product analytics & measurement technologies, exploring new use cases and demonstrating commercial value.
• Identify opportunities for automation and scalability within digital operations, providing thought leadership on future‑fit digital solutions.

• Proactive in managing scope delivery, ensuring all deliverables (personal and across the team) are met on time, are of high quality and to brief to retain clients.
• Contribute to the relevant finance processes (e.g., commitments, reconciliations) for named clients.
• Identifies opportunities to create case studies and award entries for client work, to distribute internally and externally, feeding into the Marketing plan.
• Ensure smooth solutions onboarding is completed for named new clients or scope, following the onboarding processes.
• Contributes ideas and client insight towards the development of a strategic annual client roadmap with Retail Media/Solutions/Strategy counterparts that identifies new scope opportunities to expand existing accounts.
• Ownership of pipeline updates/additions for opportunities in Salesforce, following timelines & process set out by the business.

Qualifications

• Experience in a senior role translating data & analytics insight into actionable recommendations.
• Demonstrable experience with advanced analytics, including modelling, forecasting, automation and data integration.
• Understanding of digital commerce space, across paid (Retail Media), owned (retail SEO, content optimisation) and earned (ratings & reviews, User generated Content).
• Good communication (both written and verbal) and interpersonal skills.
• Able to navigate complex obstacles that arise during campaign/project execution and take informed actions to deliver results for clients.

Pre‑requisites For The Role

• Entrepreneurial: Combines initiative, drive and resilience with a growth mindset to look for new ways to add value to clients and internal teams and takes the initiative with energy and passion.
• Curious: Exhibits a desire to learn and grow in their role, taking ownership for their own development, seeking out opportunities to develop new skills and knowledge as well as encouraging this within their team.
• Communication: Shows good communication (both written and verbal) with all stakeholders, managing expectations, establishing working boundaries and building rapport, seeking clarification when needed.
• Adaptability: Able to identify, pivot and evolve the approach, willing to take on new tasks and listen to others’ perspectives while adjusting to the dynamic and fast‑paced environment of an agency.
• Strategic thinker: Is a creative and strategic thinker, demonstrating the ability to generate new ideas and innovative approaches to overcome both internal and external challenges.

Additional Information

Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.