Commerce Data Strategy Lead

Starcom is a global communications planning and media leader with a history that dates back over 80 years. We are an agency grounded in the principle that people are at the centre of all we do, applying this belief to harness the transformative power of data and technology to inspire and move people and businesses forward. With more than 7,000 employees in over 100 offices worldwide, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams spanning multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our people and have driven flagship D&I and L&D programmes within Publicis Media. Our goal is to help every individual reach their fullest potential, encouraging everyone to make “Brave Plays” in how they approach their work and career development. As a result, we have an exceptionally energised and committed talent base, proud of our welcoming and supportive culture, evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025, and one of the Sunday Times Best Places to Work 2025.

Key Responsibilities

• Lead the direction and execution of data & measurement initiatives for our clients, enhancing their presence across global markets.
• Establish and communicate data and analytics narratives to C-level clients and influence broader business decisions.
• Convert data into actionable recommendations for clients through high-quality data storytelling.
• Build and maintain strong, senior-level client relationships, acting as the primary point of contact for all data, analytics & measurement initiatives.
• Collaborate with internal data science teams to develop innovative measurement and analytics products to help advance client performance.
• Pioneer the integration of advanced product analytics & measurement technologies, exploring new use cases and demonstrating commercial value.
• Identify opportunities for automation and scalability within digital operations, providing thought leadership on future-fit digital solutions.
• Proactively manage scope delivery, ensuring all deliverables are met on time, are of high quality, and to brief to retain clients.
• Contribute to relevant finance processes for named clients.
• Identify opportunities to create case studies and award entries for client work.
• Ensure smooth solutions onboarding is completed for named new clients or scope.
• Contribute ideas and client insight towards the development of a strategic annual client roadmap.
• Own pipeline updates/additions for opportunities in Salesforce.

Qualifications

• Experience in a senior role translating data & analytics insight into actionable recommendations.
• Demonstrable experience with advanced analytics, including modelling, forecasting, automation, and data integration.
• Understanding of the digital commerce space, across paid, owned, and earned media.
• Good communication (both written and verbal) and interpersonal skills.
• Able to navigate complex obstacles during campaign/project execution and take informed actions to deliver results for clients.

Pre-requisites For The Role

• Entrepreneurial: Combines initiative, drive, and resilience with a growth mindset.
• Curious: Exhibits a desire to learn and grow in their role.
• Communication: Shows good communication with all stakeholders.
• Adaptability: Able to identify, pivot, and evolve the approach.
• Strategic thinker: Demonstrates the ability to generate new ideas and innovative approaches.

Additional Information

Starcom has fantastic benefits on offer to all employees, including Pension, Life Assurance, Private Medical, Reflection Days, and Shared Parental Leave. We are proud to be an equal opportunities employer, welcoming applications from people of all backgrounds and committed to providing a fair, accessible, and inclusive recruitment process.