GEO/SEO Strategy Director

• Company description
• With a history that dates back over 80 years,

Starcom is a global communications planning and media leader.

We are an agency still grounded in our founding principle that people are at the centre of all we do.

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development.

As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of

• Campaign’s Best Places to Work for five years in a row,
• Media Week's Agency of the Year 2025 and one of the

Sunday Times Best Places to Work 2025.

Overview

What will you be doing?

As our GEO/SEO Strategy Director, you will Lead GEO/SEO acceleration by improving how brands, products, services, and locations are discovered, cited, understood, and represented across search engines, AI answer engines, generative platforms, maps, directories, and local-intent journeys.

Responsibilities

• Core Responsibilities
• Assess AIvisibility, searchvisibility, citations, sentiment, andsourceinclusionacrossprioritybrands, categories, products, services, andlocalmarkets.
• Translate GEOfindingsintopractical SEO, content, technical, structureddata, authority, entity, andlocalsearchrecommendations.
• Supportpromptandquerystrategyforpriorityconsumerjourneys, includingcategoryquestions, brandcomparisons, productdiscovery, servicediscovery, and"nearme"/local-intentsearches.
• Partnerwith S&I, Commerce, PR, Social, Owned, andlocalmarketteamstocoordinate AEO/GEOactivationacrossthefullsearchanddiscoveryecosystem.
• Identifyprioritycontentgaps, sourcegaps, entitygaps, technicalgaps, authoritygaps, andlocalvisibilitygaps.
• For MVHandotherlocation-sensitivebusinesses, assess Google Business Profiles, mapsvisibility, locallandingpages, directorypresence, reviewsignals, NAPconsistency, service-arearelevance, andlocalschema.
• Recommendimprovementstoownedcontent, locationpages, servicepages, structureddata, FAQcontent, reviews, internallinking, localauthoritysignals, andsourcecredibility.
• Helpdefinetest-and-learnplansthatconnectactivationtomeasurable AI/searchvisibilityimprovement.
• Ensurecommendationsareactionableandtiedtowhatinternalteamscanrealisticallycontrol.

Qualifications

What are we looking for?

• Strong SEObackground, ideallywithexposureto GEO, AEO, AIvisibility, LLMcitationanalysis, oranswerengineoptimization.
• Deepunderstandingoftechnical SEO, contentstrategy, entityoptimization, structureddata, authoritysignals, searchintent, andlocal SEO.
• Stronglocalsearchexperience, including Google Business Profiles, mapsvisibility, locationpages, localdirectories, reviews, NAPconsistency, service-areacontent, andlocalschema.
• Familiaritywithtoolssuchas Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, Bright Local, Yext, Whitespark, Moz Local, orcomparableplatforms.
• Abilitytotranslatecomplex AI/searchvisibilityissuesintoclear, practicalactionsfornon-specialiststakeholders.
• Experiencewithenterprisebrands, multi-locationbusinesses, servicebusinesses, healthcare, veterinary, retail, ormulti-marketprogramspreferred.
• Additional information

Starcom offers a wide range of benefits to support our employees.

Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.

• You’ll also have access to a range of additional initiatives, including:
• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer.

We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process.

If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.

We’ll work with you to ensure the process works for you.

Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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