At a Glance
- Tasks: Lead data and tech strategies for major global brands in pet nutrition and food.
- Company: Starcom, a global leader in communications planning and media with a supportive culture.
- Benefits: Pension, private medical cover, reflection days, and inclusive employee initiatives.
- Other info: Join a diverse team committed to growth and innovation in a collaborative environment.
- Why this job: Shape audience strategies and drive impactful data transformations for renowned brands.
- Qualifications: Strong client leadership and strategic roadmap experience; knowledge of audience strategy and data.
The predicted salary is between 63000 - 77000 £ per year.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
We are hiring a Data & Tech Director to shape audience strategy and guide data and technology transformation for a major global client across pet nutrition, food and snacking. You will be a trusted senior partner to the client, translating global direction into practical regional roadmaps that help brands understand, build and connect with valuable audiences. This is an opportunity to combine technical expertise with outstanding client leadership, influencing work across multiple markets and a diverse portfolio of well-known brands.
Responsibilities
- Lead the development and delivery of regional data and technology roadmaps, aligning client priorities, global direction and local market needs.
- Build trusted relationships with senior client stakeholders, turning complex data and technology topics into clear recommendations and decisions.
- Shape audience strategies that support sustainable growth, using data and identity to help brands identify, understand and engage the right audiences.
- Adapt global audience frameworks for regional and market use, providing clear guidance that enables effective local activation without owning media planning or execution.
- Advise the client on identity, data partnerships, audience technology and planning tools, ensuring solutions address strategic marketing challenges.
- Collaborate with planning, strategy, data science, analytics and market teams to embed audience thinking throughout the client’s planning processes.
- Lead and support members of the Data & Technology team, creating clarity around priorities and helping colleagues deliver connected, high-quality client work.
Qualifications
- Strong client leadership skills, with experience advising senior stakeholders and building trusted, collaborative relationships.
- Demonstrable experience creating strategic roadmaps and bringing different teams together to turn direction into action.
- A strong understanding of audience strategy, identity and the use of first-party, second-party and partner data to support growth.
- Sound knowledge of the digital media, martech and adtech landscape, with the ability to communicate technical subjects clearly to varied audiences.
- Familiarity with audience and planning platforms such as Epsilon, Lotame, Growth OS or scenario-planning tools, or experience with comparable technology.
- An understanding of taxonomy, its role in connected planning and the principles required to support effective governance.
- A curious and pragmatic approach, with the confidence to navigate complex organisations, guide new ways of working and lead through collaboration.
Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave.
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
Data & Tech Director employer: Starcom Worldwide, Inc.
Starcom is an exceptional employer that prioritises its people, fostering a welcoming and supportive culture where every individual is encouraged to reach their fullest potential. With a strong focus on diversity and inclusion, alongside robust learning and development programmes, employees are empowered to make impactful contributions while enjoying a range of benefits including enhanced parental leave and reflection days. Located in the heart of the media landscape, this role offers the chance to work with renowned brands and be part of a team recognised as one of the best places to work in the industry.
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