At a Glance
- Tasks: Lead programmatic strategies across 50+ markets and drive innovative biddable campaigns.
- Company: Join Starcom, a leader in digital marketing with a focus on inclusivity and innovation.
- Benefits: Enjoy a competitive benefits package including pension, private medical cover, and wellbeing initiatives.
- Other info: Be part of a supportive culture that values diversity and personal growth.
- Why this job: Make an impact by transforming digital strategies and leading a talented team.
- Qualifications: Extensive experience in programmatic channels and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a recent win covering multiple brands across food & nutrition, pet and confectionary. The role spans biddable channels with a focus on programmatic across 50+ European & Central Eurasian markets. You will drive the biddable strategy and tactical execution across the account, set operational processes and best practices across all disciplines, bring innovation and transformation to the account, and ensure implementation and optimisation goals are delivered to a high standard. The role requires leading a large team of biddable specialists, fostering a culture of excellence and people. You should be adept at translating a big vision into practical, actionable steps for your team while also translating tactical tests and pilots back into the overall vision. You will be responsible for a key part of the account and must balance detail orientation with high‑level communication.
Responsibilities
- Strategy & Media Planning: Develop biddable strategies; ensure implementation to a high standard. Lead upfront media planning and strategic responses to global briefs. Identify, scope and propose new biddable opportunities aligned to broader business goals. Represent biddable/programmatic confidently in client meetings and leadership forums. Lead quarterly reviews and strategic updates. Hold platform partners to account on client service, performance, and innovation.
- Leadership: Build strong client relationships and present clear strategic thinking. Support and guide local market activation teams, aligning with global strategies. Coach mid-level talent, support their growth through feedback and training. Maintain high standards of delivery, process, and performance. Act as a visible and supportive leader, set tone for a high‑performing and inclusive culture. Recognise team wins and create an environment where people feel valued and motivated. Act as a role model for behaviour, quality and professionalism.
- Data & Insights: Ensure the team can interpret, act on and communicate insights. Translate data and insights into clear, actionable media optimisations and recommendations.
- Operations: Implement processes that ensure quality team output, including campaign planning and QA. Own and reinforce financial quality assurance processes within the team. Continuously review team ways of working to improve efficiencies and wellbeing. Collaborate with internal teams to remove blockers and support cross‑functional initiatives. Develop media investment frameworks across channels. Set and run testing agendas to inform media recommendations. Apply test learnings to optimise performance and guide planning cycles.
Qualifications
- Extensive experience in digital channels with a focus on programmatic, strategy, team management, and client service.
- A proactive leader who champions best practice and operational excellence.
- Comfortable navigating complex clients and large projects.
- A strong collaborator who brings people together to solve problems and deliver great work.
Benefits
Starcom offers core benefits such as Pension, Life Assurance, and Private Medical cover, plus enhanced policies like Reflection Days and Shared Parental Leave. Additional initiatives include a range of wellbeing and work‑life balance programmes.
Equal Employment Opportunity
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Programmatic Business Director employer: Starcom Melbourne
At Starcom, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration across diverse teams. Our commitment to employee growth is evident through comprehensive training programmes and a culture that celebrates achievements, ensuring every team member feels valued and motivated. With a focus on work-life balance and wellbeing initiatives, including Reflection Days and enhanced parental leave policies, we create a supportive atmosphere where you can thrive both personally and professionally.
