At a Glance
- Tasks: Lead programmatic strategies across 50+ markets and drive innovative biddable campaigns.
- Company: Join Starcom, a dynamic agency committed to inclusivity and excellence.
- Benefits: Enjoy a competitive salary, pension, private medical cover, and wellbeing initiatives.
- Other info: Be part of a supportive culture that values diversity and personal growth.
- Why this job: Make an impact by transforming digital strategies and leading a talented team.
- Qualifications: Extensive experience in programmatic channels and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a recent win covering multiple brands across food & nutrition, pet and confectionary. The role spans biddable channels with a focus on programmatic across 50+ European & Central Eurasian markets. You will drive the biddable strategy and tactical execution across the account, set operational processes and best practices across all disciplines, bring innovation and transformation to the account, and ensure implementation and optimisation goals are delivered to a high standard.
The role requires leading a large team of biddable specialists, fostering a culture of excellence and people. You should be adept at translating a big vision into practical, actionable steps for your team while also translating tactical tests and pilots back into the overall vision. You will be responsible for a key part of the account and must balance detail orientation with high-level communication.
Responsibilities
- Strategy & Media Planning: Develop biddable strategies; ensure implementation to a high standard. Lead upfront media planning and strategic responses to global briefs. Identify, scope and propose new biddable opportunities aligned to broader business goals. Represent biddable/programmatic confidently in client meetings and leadership forums. Lead quarterly reviews and strategic updates. Hold platform partners to account on client service, performance, and innovation.
- Leadership: Build strong client relationships and present clear strategic thinking. Support and guide local market activation teams, aligning with global strategies. Coach mid-level talent, support their growth through feedback and training. Maintain high standards of delivery, process, and performance. Act as a visible and supportive leader, set tone for a high-performing and inclusive culture. Recognise team wins and create an environment where people feel valued and motivated. Act as a role model for behaviour, quality and professionalism.
- Data & Insights: Ensure the team can interpret, act on and communicate insights. Translate data and insights into clear, actionable media optimisations and recommendations.
- Operations: Implement processes that ensure quality team output, including campaign planning and QA. Own and reinforce financial quality assurance processes within the team. Continuously review team ways of working to improve efficiencies and wellbeing. Collaborate with internal teams to remove blockers and support cross-functional initiatives. Develop media investment frameworks across channels. Set and run testing agendas to inform media recommendations. Apply test learnings to optimise performance and guide planning cycles.
Qualifications
- Extensive experience in digital channels with a focus on programmatic, strategy, team management, and client service.
- A proactive leader who champions best practice and operational excellence.
- Comfortable navigating complex clients and large projects.
- A strong collaborator who brings people together to solve problems and deliver great work.
Benefits
Starcom offers core benefits such as Pension, Life Assurance, and Private Medical cover, plus enhanced policies like Reflection Days and Shared Parental Leave. Additional initiatives include a range of wellbeing and work-life balance programmes.
Equal Employment Opportunity
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
Programmatic Business Director in London employer: Starcom Melbourne
Starcom is an exceptional employer that prioritises employee growth and well-being, offering a range of benefits including enhanced parental leave and wellbeing programmes. With a strong focus on fostering an inclusive and high-performing culture, employees are encouraged to develop their skills and contribute to innovative strategies across diverse markets. Located in a dynamic environment, Starcom provides the opportunity to work with leading brands while being part of a supportive team that values collaboration and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Business Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Starcom Melbourne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Starcom Melbourne are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Programmatic Business Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Starcom Melbourne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Starcom Melbourne:Show us that you’ve done your homework! In your application, briefly mention what you admire about Starcom Melbourne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Starcom Melbourne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Starcom Melbourne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Starcom Melbourne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
