Influencer Marketing Director
Influencer Marketing Director

Influencer Marketing Director

Full-Time 48000 - 84000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead epic influencer campaigns and collaborate with bold creators for top brands.
  • Company: Starcom, a global leader in communications planning and media with a supportive culture.
  • Benefits: Flexible working, wellness days, and fantastic local discounts.
  • Why this job: Join a dynamic team and make a real impact in the influencer marketing space.
  • Qualifications: Experience in managing influencer campaigns and strong stakeholder management skills.
  • Other info: Opportunity for career growth and to work anywhere with Publicis offices.

The predicted salary is between 48000 - 84000 ÂŁ per year.

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

Our Publicis Media Content team is on the lookout for an Influencer Marketing Director to lead epic creator campaigns for some of our biggest brands. If you love big ideas, bold creators, and brilliant results, this one’s for you!

Reporting into the Influencer Marketing Business Director, you will manage strategy, planning and development of multiple influencer campaigns and programs across a range of UK and global clients. You will also support the Business Director in developing the influencer marketing department across product and proposition, enhancing our marketing & sales collateral for internal teams and clients.

Responsibilities:
  • Lead the strategy, planning, and delivery of influencer marketing campaigns from brief through to activation and reporting.
  • Integrate influencer activity into wider content, media, and digital strategies in collaboration with cross‑functional teams.
  • Oversee campaign execution to ensure delivery on time, within budget, and to a high standard.
  • Build and lead project teams, promoting a test‑and‑learn culture and continuous improvement in creative and execution.
  • Manage talent strategy, ensuring fair negotiation, duty of care, and diverse, representative creator selection.
  • Improve operational efficiency through use of in‑house platforms, automation, and emerging technologies.
  • Support new business by developing influencer strategies, contributing to pitches, and identifying growth opportunities.
  • Maximise revenue across existing clients and help develop new revenue streams.
  • Support departmental growth through product development, marketing initiatives, and industry partnerships.
  • Build strong relationships with clients, partners, creators, and internal stakeholders to drive retention and growth.
  • Line manage and develop junior team members, providing coaching, feedback, and career development support.
  • Act as an ambassador within the creator and talent community.
Qualifications:
  • Proven experience managing end‑to‑end influencer marketing campaigns across multiple platforms and clients.
  • Strong understanding of creator ecosystems, talent partnerships, and influencer negotiation and contracting.
  • Experience working within an agency environment and managing multiple projects simultaneously.
  • Ability to develop strategic, insight‑led influencer approaches aligned to wider media and content strategies.
  • Strong stakeholder management skills, with experience working cross‑functionally and directly with clients.
  • Experience managing and developing junior team members (or readiness to step into a leadership role).
  • Highly organised, commercially minded, and comfortable working in a fast‑paced, deadline‑driven environment.
Additional information:

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Influencer Marketing Director employer: Starcom Melbourne

Starcom is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture that celebrates diversity and innovation. With unique benefits such as the 'WORK YOUR WORLD' programme, Reflection Days for personal well-being, and generous family-friendly policies, employees are empowered to thrive both personally and professionally. Located in a dynamic environment, Starcom fosters collaboration and creativity, making it a fantastic place for those looking to make a meaningful impact in the influencer marketing space.
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Contact Detail:

Starcom Melbourne Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Influencer Marketing Director

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best influencer marketing campaigns. Use case studies to demonstrate your strategic thinking and results. This will give potential employers a clear picture of what you can bring to the table.

✨Tip Number 3

Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Starcom, and express your interest in working with them. Tailor your message to show how you can contribute to their goals and culture.

✨Tip Number 4

Keep learning! Stay updated on the latest trends in influencer marketing and digital strategies. Consider taking online courses or attending workshops. This not only boosts your knowledge but also shows potential employers that you’re committed to your professional growth.

We think you need these skills to ace Influencer Marketing Director

Influencer Marketing
Campaign Strategy
Project Management
Stakeholder Management
Negotiation Skills
Cross-Functional Collaboration
Talent Management
Data-Driven Decision Making
Operational Efficiency
Creative Development
Client Relationship Management
Team Leadership
Market Insight Analysis
Budget Management

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see how much you love big ideas and bold creators, so don’t hold back on sharing your passion.

Tailor Your Experience: Make sure to highlight your relevant experience managing influencer campaigns. We’re looking for someone who can integrate influencer activity into wider strategies, so connect the dots between your past roles and what we do at Starcom.

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, especially when it comes to your achievements and how they relate to the role. Remember, less is often more!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Starcom Melbourne

✨Know Your Influencers

Before the interview, research the influencers and creators that Starcom has worked with. Understand their campaigns and how they align with the brands mentioned in the job description. This will show your genuine interest and help you discuss relevant strategies during the interview.

✨Showcase Your Campaign Success

Prepare to share specific examples of successful influencer marketing campaigns you've managed. Highlight your role in strategy, execution, and results. Use metrics to demonstrate your impact, as this aligns with the data-driven approach that Starcom values.

✨Emphasise Collaboration Skills

Since the role involves working cross-functionally, be ready to discuss how you've successfully collaborated with different teams in the past. Share examples of how you’ve integrated influencer marketing into broader content and media strategies, showcasing your ability to work well with others.

✨Ask Insightful Questions

Prepare thoughtful questions about Starcom's approach to influencer marketing and their vision for the future. This not only shows your enthusiasm but also your strategic thinking. Inquire about how they measure success in campaigns or how they foster a test-and-learn culture within their teams.

Influencer Marketing Director
Starcom Melbourne
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