Commerce Director

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview: Sat across Starcom and our other Publicis Media agencies as a specialist practice, Publicis Commerce combines the best commerce talent, tech, and partnerships to provide clients with award-winning products and solutions that move their businesses forwards in an extremely competitive space. We specialise in helping clients excel on the digital shelf, build data-driven relationships with retailers, and modernise organisational structures to drive long-term growth.

Responsibilities:

• Lead Digital Shelf Strategy: Drive global digital shelf and product content strategies, using data insights to shape client decisions and boost commercial outcomes.
• Client Relationship Management: Act as a trusted advisor to senior clients, aligning digital initiatives with business priorities and delivering high-impact results.
• Innovation & Technology Integration: Champion advanced product content technologies and scalable digital solutions to future-proof client operations.
• Performance & Optimization: Define KPIs, monitor performance using analytics, and implement strategies to reduce out-of-stocks and improve online availability.
• Cross-Functional Collaboration: Coordinate across global and local teams to ensure seamless execution and alignment of commerce strategies.
• Client Delivery & Excellence: Ensure timely, high-quality delivery of scope for named clients while adhering to internal standards and financial processes.
• Growth & Commercial Strategy: Identify and execute growth opportunities within existing accounts, contribute to pitches, and maintain accurate pipeline reporting.
• Thought Leadership & Team Development: Support marketing initiatives, contribute expert insights, and foster a collaborative, growth-focused team culture.

Qualifications:

• Experience with digital shelf strategy, from product visibility to performance and content with experience leading on brand acceleration strategy.
• Knowledge on digital shelf technologies and content management systems.
• Demonstrable experience across eCommerce deliverables such as Retail Media, Content, Data/Analytics, Shopper marketing/in-store, Retailer Relationships etc.
• Experience of dealing with different client commerce functions (e.g. sales vs marketing teams) and the common challenges they face.
• Good communication (both written and verbal) and interpersonal skills.
• Able to navigate complex obstacles that arise during campaign/project execution and take informed actions to deliver results for clients.

Additional Information:

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).