At a Glance
- Tasks: Lead global marketing strategies for Starbucks At-Home Coffee in partnership with Nestlé.
- Company: Join Starbucks, a brand dedicated to inspiring and nurturing the human spirit.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on inclusion and continuous improvement.
- Why this job: Make a real impact on global brand initiatives and consumer engagement.
- Qualifications: Extensive FMCG marketing experience and strong stakeholder management skills.
The predicted salary is between 47250 - 57750 £ per year.
At Starbucks, our mission is to be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighborhood at a time. Our role in Channel Development is to deliver on that mission and to amplify the power and reach of the brand outside of our coffeehouses. Through The Global Coffee Alliance (GCA), formed between Starbucks and Nestlé in 2018, our companies have partnered together to successfully introduce Starbucks At-Home Coffee (AHC) products to consumers across a variety of platforms globally. This role contributes to Starbucks' success by supporting the GCA in growing and expanding the Starbucks brand with consumers around the world.
The marketing manager leads the development and execution of key brand, communications and growth initiatives that support both brand equity and commercial performance. The role also drives strategic priorities, strengthens marketing capabilities, and establishes best-in-class processes to enable consistent, elevated execution across global markets. Given the partnership structure, this role involves extensive collaboration, influencing and building the relationship with Nestlé, as well as synchronizing strategies and plans across the Starbucks enterprise, enabling globalization where relevant.
Here, you'll contribute to our shared success by:
- Leading the development and execution of global marketing and communications strategies across the Starbucks At Home portfolio, in partnership with Nestlé.
- Shaping annual communications plans and driving brand growth initiatives that deliver both commercial performance and long-term brand equity.
- Developing impactful marketing campaigns across international markets, including brand communications, shopper marketing, partnerships, digital content and internal engagement.
- Supporting the expansion of direct-to-consumer capabilities through CRM programmes, visibility tools, and online and offline customer experiences.
- Acting as a key advocate for international markets, ensuring consumer and partner needs are represented within the Global Coffee Alliance.
- Partnering with cross-functional teams across Starbucks and Nestlé to align business priorities and drive a consistent One Brand approach globally.
- Championing Starbucks brand standards and ensuring excellence across creative execution, innovation, packaging and consumer communications.
- Building trusted relationships with stakeholders across regions, functions and cultures to influence decision-making and deliver shared goals.
- Developing and implementing new ways of working, processes and frameworks that enable efficient, scalable execution across global markets.
Here, you'll thrive by:
- Building collaborative partnerships and influencing stakeholders across complex, matrixed organisations.
- Applying your expertise in marketing communications to drive meaningful consumer engagement and business growth.
- Balancing strategic thinking with hands-on execution in a fast-paced, global environment.
- Using insights, data and commercial understanding to guide decision-making and identify opportunities.
- Navigating ambiguity with confidence and bringing creative solutions to complex challenges.
- Demonstrating curiosity, adaptability and a passion for building iconic brands.
- Championing inclusion, collaboration and continuous improvement in everything you do.
We'd love to hear from you if you have:
- Extensive experience in FMCG marketing, brand management, or marketing communications.
- Proven success developing and delivering integrated marketing campaigns across multiple channels and markets.
- Strong stakeholder management and relationship-building skills, including experience working with external partners or agencies.
- Excellent communication and influencing skills, with the ability to engage audiences at all levels.
- A passion for consumer-centric brand building and delivering exceptional customer experiences.
- Experience working within global or international environments, with the ability to navigate different cultures and perspectives.
- The ability to work independently while building alignment across multiple teams and priorities.
- Experience within retail, food & beverage, or consumer goods industries would be beneficial.
marketing manager global at home coffee (12 month FTC) in London employer: Starbucks
Starbucks is an excellent employer, offering a vibrant work culture in the heart of the City of London where community and collaboration thrive. With competitive salaries, generous holiday allowances, and extensive training programs, employees are empowered to grow and excel in their careers while enjoying unique benefits like discounts on food and beverages. Join us to be part of a team that values operational excellence and customer satisfaction, making every day rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land marketing manager global at home coffee (12 month FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace marketing manager global at home coffee (12 month FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Starbucks from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Starbucks specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Starbucks
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Starbucks, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Starbucks you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Starbucks that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Starbucks, so think on your feet and don't hesitate to showcase your creativity!